Performance Marketing Lead

6 days ago


Delhi, Delhi, India Asia Pacific Institute of Management (AIM) Full time ₹ 12,00,000 - ₹ 36,00,000 per year

The Performance Marketing Lead will be the strategic brain of AIMs digital marketing engine. You will be responsible for budget allocation, ROI optimisation; admissions funnel ownership and team leadership across Google, Meta, YouTube, Display, and emerging channels.

This is not a maintenance role its a growth leadership role where your success will be directly measured against admissions targets, CPL, and ROI.

Key Responsibilities

1. Strategy & Budget Ownership

  • Define and own digital marketing strategy for AIMs PGDM programs across Google, Meta, YouTube, and Display.
  • Allocate budgets with precision (Delhi/NCR focus + selective Tier-1 & Tier-2 targeting).
  • Build and maintain channel mix strategy (search vs social vs display vs video).
  • Plan war-mode campaigns (CAT window, PGDM Global Immersion, scholarships).

2. Funnel & ROI Management

  • Own the entire digital funnel: impressions clicks leads admissions.
  • Set and deliver CPL, CAC, ROAS targets.
  • Coordinate closely with admissions counsellors to ensure lead-to-admission efficiency.

3. Team Leadership & Collaboration

  • Lead the Performance Marketing Manager (campaign execution) and Ops & Analytics Manager (CRM, tracking, CRO).
  • Collaborate with Creative Director + Social Media Head to align storytelling with campaign goals.
  • Sync with SEO Specialist + Content Intern to ensure organic + paid synergy.

4. Analytics & Reporting

  • Oversee tracking stack (GA4, GTM, Meta Pixel, LeadSquared integration).
  • Create weekly funnel reports for AIM leadership.
  • Analyse performance data to reallocate budgets quickly for maximum ROI.

5. Innovation & Growth

  • Identify new growth channels (Quora Ads, LinkedIn, Edu portals, influencer tie-ups).
  • Drive A/B testing for creatives, landing pages, and CTAs.
  • Stay ahead of education sector trends, competitor strategies, and adtech innovations.

KPIs & Success Metrics

  • CPL (Cost per Lead): Maintain or reduce vs benchmark.
  • CAC (Cost per Admission): Optimised to align with ROI goals.
  • Lead Quality: % of leads successfully contacted and qualified by counsellors.
  • ROAS: Consistent growth vs spend.
  • Funnel Efficiency: Lead Counsellor Connect GD/PI Conversion Admission.

Preferred candidate profile

Ideal Candidate Profile

  • Experience: 5–7 years in performance marketing with at least 2 years in a leadership role. Preferably in the education sector or high-ticket B2C services.
  • Skills:
  • Deep expertise in Google Ads, Meta Ads, YouTube Ads.
  • Strong grasp of GA4, GTM, attribution models, and CRM platforms (LeadSquared preferred).
  • Ability to build and manage multi-crore ad budgets with efficiency.
  • Hands-on with CRO, A/B testing, funnel optimisation.
  • Strong collaboration skills with creative, content, and admissions teams.
  • Mindset:
  • Data-first decision maker.
  • Growth hacker with "war-room" urgency.
  • Comfortable being directly measured on admissions ROI.Role & responsibilities


  • Delhi, Delhi, India Aakash Educational Services (AESL) Full time ₹ 20,00,000 - ₹ 25,00,000 per year

    Role OverviewWe are seeking a highly experienced and strategic Lead of Performance Marketing to bethe driving force behind growth of Aakash Digital. This is a critical leadership role with end-to-end responsibility for driving scalable, efficient, and ROI-focused digital campaigns, with aspecific emphasis on organic lead generation and sustainable growth.The...


  • Delhi, Delhi, India TIRUN Travel Marketing Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Job Title:Performance Marketing ExecutiveExperience:2–3 YearsLocation:DelhiEmployment Type:Full-timeRole Overview:We are looking for a data-driven Performance Marketing Executive to manage and optimize digital campaigns across platforms like Google, Meta, and more. The ideal candidate will be hands-on with performance tools, analytical in approach, and...

  • Country Head

    2 days ago


    Delhi, Delhi, India MOBSE - Performance Marketing Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Company DescriptionAt MOBSE, we fuel app growth and elevate user engagement through cutting-edge, data-driven marketing strategies. Our focus: delivering measurable, sustainable results by maximizing ROI and safeguarding campaigns against digital ad fraud.Role DescriptionWe're looking for an experiencedCountry Head - Indiato join our team. This is an...


  • Delhi, Delhi, India GOQUEST Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Company DescriptionAtGoQuest AI, we're building India's firstAI-native GrowthOS— a unified platform that powers brand strategy, performance marketing, CX automation, and data-driven decision-making.We partner with leading brands likeEye-Q, Clinikk, Milton, VLIV, and Uncoverto deliver measurable growth — from 3.2× better lead quality to 40% lower churn...

  • Performance Marketing

    7 hours ago


    Delhi, Delhi, India dice academy Full time ₹ 1,68,000 - ₹ 7,20,000 per year

    Role Overview:The Assistant Manager – Performance Marketing /PPC will be responsible for driving lead generation, conversion optimization, and ROI-focused digital marketing campaigns for the institution's education programs. This role demands deep expertise in paid digital advertising, data analytics, and marketing automation, with a growth mind set to...


  • Delhi, Delhi, India VeSure Technologies Private Limited Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    About the RoleWe are seeking a data-driven Performance Marketer with a minimum of 3 years of hands-on experience in managing and optimizing paid campaigns across multiple digital platforms. In this role, you will be responsible for driving user acquisition, lead generation, and revenue growth through targeted, performance-focused strategies.Key...


  • Delhi, Delhi, India Klever Marketing Full time ₹ 4,00,000 - ₹ 12,00,000 per year

    Responsibilities:* Monitor KPIs & ROI* Manage Meta ad spend* Collaborate with sales team* Report results regularly* Optimize Google Ad campaigns


  • Delhi, Delhi, India Relaxo Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Digital Strategy & Campaign DevelopmentLead and manage performance marketing strategies for marketplace platforms (Amazon, Flipkart, Myntra) and Quick Commerce (Blinkit, Zepto, Swiggy).Develop and execute comprehensive digital campaigns, including Display, Search, Top-funnel, and Lower-funnel initiatives.Drive customer acquisition, retention, and revenue...


  • Delhi, Delhi, India Traffury Full time ₹ 3,60,000 - ₹ 4,20,000 per year

    Job Title: Performance MarketerCompany: TraffuryLocation: Plot No. 5, First & Second Floor, Khasra No. 127, Village Dhoolsiras, Tehsil-Vasant Vihar, New Delhi – 110077Salary: 25k-35k​Working Hours: 9:30 AM – 6:30 PM Working Days: Monday to SaturdayJob Description:Traffury is hiring a Performance Marketer with 2 years of experience to manage and...


  • Delhi, Delhi, India Jagat Pharma Full time ₹ 1,04,000 - ₹ 13,08,780 per year

    Job Title: Performance Marketing ManagerExperience - 3-5yrsCompany - Jagat Pharma Pvt. Ltd.Monthly Budget - upto Rs. 7,20,000/-About the RoleWe are looking for a data-driven and highly motivatedPerformance Marketing Managerto lead and scale our digital marketing efforts acrossD2C and third-party platforms. The ideal candidate will be well-versed inGoogle...