Performance Marketer

5 days ago

Delhi, Delhi, India VeSure Technologies Private Limited Full time ₹ 12,00,000 - ₹ 36,00,000 per year

About the Role

We are seeking a data-driven
Performance Marketer
with a minimum of
2 years of hands-on experience
in managing and optimizing paid campaigns across multiple digital platforms. In this role, you will be responsible for driving
user acquisition
,
lead generation
, and
revenue growth
through targeted, performance-focused strategies.

Key Responsibilities

  • Plan, execute, and optimize paid campaigns across
    Google Ads
    ,
    Meta (Facebook & Instagram)
    ,
    LinkedIn
    , and
    YouTube
    .
  • Monitor campaign performance daily and generate actionable insights to ensure maximum
    ROI
    .
  • Conduct
    A/B tests
    on creatives, audience segments, and landing pages to improve performance.
  • Manage and allocate advertising budgets efficiently across channels to optimize
    CPL
    and
    CPA
    .
  • Collaborate with the
    content
    and
    design
    teams to develop compelling ad creatives.
  • Track and report on key KPIs, including
    CTR
    ,
    CPC
    ,
    CPA
    ,
    ROAS
    , and
    conversion rates
    .
  • Implement effective
    retargeting strategies
    to re-engage users and drive conversions.
  • Stay up to date with digital advertising trends, platform algorithm changes, and best practices.

Key Requirements

  • Minimum
    2 years
    of experience in
    performance marketing
    , preferably in
    B2C/B2B
    digital environments.
  • Proven track record in
    lead generation
    and
    customer acquisition
    through paid channels.
  • Hands-on expertise with
    Google Ads
    ,
    Facebook Business Manager
    , and
    Google Analytics
    .
  • Familiarity with tools such as
    Google Tag Manager
    ,
    SEMrush
    , or
    Screaming Frog
    .
  • Strong analytical skills with proficiency in
    Excel
    or
    Google Sheets
    for campaign analysis.
  • Basic understanding of
    conversion funnels
    and
    landing page optimization
    .
  • Excellent communication skills and the ability to collaborate effectively with cross-functional teams.

Nice to Have

  • Experience with email marketing/automation platforms like
    Mailchimp
    ,
    MoEngage
    , or
    HubSpot
    .
  • Exposure to
    SEO
    ,
    affiliate marketing
    , or
    influencer campaigns
    .
  • Certifications in
    Google Ads
    ,
    Meta Blueprint
    , or related platforms.

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