Marketing Manager

4 days ago

Delhi, Delhi, India PlayAll Sports Full time ₹ 4,80,000 - ₹ 9,60,000 per year

Application Requirement:

To proceed with your application for this position, please complete the mandatory Pre-Assessment Quiz
using the link below:

Role Summary

We're looking for a
Marketing Manager
to own demand generation and customer engagement across PlayAll venues. This role blends
on-ground activation, CRM management, customer experience, and performance tracking
to drive bookings, academy enrollments, and occupancy across centers. You'll be the bridge between digital marketing, events, and operations — ensuring every venue stays buzzing with players.

Key Responsibilities

  • Agency & Digital Oversight:
    Collaborate with digital marketing agencies to ensure campaigns are well-planned, creatives are delivered on time, and spend yields the expected ROI.
  • On‑ground Demand Initiatives:
    Plan and execute weekly/monthly activities such as sports clinics, female‑only matches, pickup games, weekend leagues, and community events to drive engagement and occupancy.
  • Events & Partnerships:
    Work with the Events team to conceptualize and deliver weekly events; partner with schools, corporates, and local communities to generate sustained demand.
  • Reporting with Events Team:
    Own weekly dashboards for event pipeline, turnout, costs vs. revenue, and learnings; share clear next actions.
  • Lead Customer Support:
    Own CS SLAs (first response, resolution), FAQs/macros, feedback loops to fix recurring issues, and CS quality checks.
  • Manage CRM:
    Build journeys for first-to-second booking, renewals, win-backs, and referrals; run WhatsApp/SMS/email campaigns with tight targeting and tracking.
  • Occupancy Ownership:
    Forecast, track, and deliver overall venue occupancy targets; coordinate with Ops/Events to fill shoulder hours and optimize pricing/promos.
  • Must-Have Qualifications
  • 3–5 years in consumer growth/marketing with on-ground execution experience.
  • Experience coordinating with digital agencies while focusing internally on events, partnerships, and customer engagement.
  • Strong Hindi & English; comfortable with weekend/event timings; on-ground execution mindset.

What We Offer

  • Exciting salary package
    up to ₹80,000/month
    based on experience and performance.
  • Opportunity to lead impactful marketing initiatives in a fast-growing sports brand.
  • Collaborative and dynamic work environment with scope for growth.

Nice-to-Have

  • Sports/fitness category exposure.
  • Basic design/editing (Canva/Figma) or no-code landing page skills.

About Us

PlayAll Sports is a Sports Technology and Infrastructure company. PlayAll serves 65,000+ customers every month across 30 sports complexes and works with corporate clients like HCL, KPMG, & American Express. PlayAll also provides sports technology and infrastructure solutions to institutions and corporates. For more details, visit –

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