Sales and Lead Generation Specialist

6 hours ago

Kolkata, West Bengal, India Virtual Employee Pvt. Ltd. Full time ₹ 2,40,000 - ₹ 6,00,000 per year

Job Description:

We are seeking a dynamic and results-driven Sales and Lead Generation Specialist to join our growing team. In this role, you will be responsible for identifying and generating new sales leads, nurturing client relationships, and contributing to the growth of the business. The ideal candidate is a proactive communicator with a passion for sales, possesses excellent research skills, and thrives in a fast-paced environment.

Key Responsibilities:

  • Lead Generation:
  • Research and identify potential leads through various sources, including online research, social media platforms, and databases.
  • Use a variety of tools and methods (LinkedIn, cold calling, email outreach, etc.) to prospect new clients and build a strong pipeline.
  • Qualify leads based on specific criteria and set up meetings or calls for the sales team.

  • Maintain and update lead database to ensure accurate and timely information.

  • Sales Support:

  • Collaborate with the sales team to convert leads into qualified sales opportunities.
  • Assist in drafting proposals, presentations, and sales collateral for client meetings.
  • Track and report on sales activities and lead conversion rates.

  • Monitor and respond to inbound leads, ensuring quick follow-ups and customer engagement.

  • Relationship Management:

  • Build and maintain relationships with potential and existing clients.
  • Provide exceptional customer service by addressing inquiries, resolving concerns, and offering solutions.

  • Follow up regularly with leads and prospects to nurture long-term relationships.

  • Marketing Collaboration:

  • Work closely with the marketing team to align lead generation strategies with campaigns and promotions.
  • Suggest ideas to improve lead generation processes, messaging, and overall sales strategy.

  • Assist in identifying target markets and developing strategies to attract high-quality leads.

  • Data Management & Reporting:

  • Update CRM and other systems with accurate lead, contact, and sales data.
  • Provide weekly/monthly reports on lead generation progress, pipeline development, and sales metrics.
  • Analyze lead generation campaigns and provide insights to improve performance.

Skills & Qualifications:

  • Proven experience in sales, lead generation, or a related field (minimum 2 years preferred).
  • Strong communication skills, both written and verbal, with the ability to connect with a variety of clients and stakeholders.
  • Experience in using CRM software. Anyone(e.g., Salesforce, HubSpot, etc.), Microsoft Office Suite, and social media platforms for lead generation.
  • Ability to multitask and manage multiple leads and projects at once.
  • Excellent research, problem-solving, and critical thinking skills.
  • Goal-oriented with a strong desire to exceed sales targets.
  • Comfortable with cold calling and other direct sales techniques.
  • Strong interpersonal and relationship-building skills.

Preferred Qualifications:

  • Experience with outbound sales strategies (cold calling, email campaigns, etc.).
  • Familiarity with digital marketing tools or platforms (e.g., Google Ads, LinkedIn Ads).
  • Experience in B2B or B2C sales depending on the industry.
  • Understanding of sales funnels, lead nurturing, and conversion strategies.

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