Director - Sales, Marketing & Expansion

5 days ago

Greater Bengaluru Area, India iSTATAM LLP Full time ₹ 12,00,000 - ₹ 36,00,000 per year

The
Director – Sales, Marketing & Expansion
will be responsible for driving student enrollments, brand positioning, and business growth for our University. This leadership role involves overseeing
admissions, marketing strategies, and geographic expansion
to enhance market presence, attract students, and build partnerships with key stakeholders in the education sector. The role requires a blend of strategic vision, strong execution skills, and expertise in education sales and marketing.

Key Responsibilities:

Sales & Admissions Growth

  • Develop and execute sales strategies to
    increase student enrollments in University
    .
  • Build and manage a high-performing
    admissions and business development team
    .
  • Identify and target
    new customer segments (parents, students, corporate tie-ups, expats, etc.)
    .
  • Optimize
    admissions conversion rates
    through structured follow-ups, CRM tools, and data-driven decision-making.
  • Establish relationships with
    school counselors, educational consultants, and feeder schools
    .

Marketing & Brand Positioning

  • Develop a
    360-degree marketing strategy
    (digital, offline, PR, influencer partnerships) to enhance brand visibility.
  • Oversee
    social media campaigns, SEO, content marketing, and lead generation
    to drive inquiries.
  • Plan and execute
    open house events, webinars, and school fairs
    to attract prospective students and parents.
  • Strengthen the brand's identity by
    highlighting USPs such as curriculum, faculty, infrastructure, and student success stories
    .
  • Manage relationships with
    advertising agencies, media partners, and content creators
    to maximize outreach.

Strategic Planning & Stakeholder Engagement

  • Align sales, marketing, and expansion strategies with the
    organization's long-term growth vision
    .
  • Build and manage strategic partnerships with
    education boards (CBSE, ICSE, IB, IGCSE, etc.), NGOs, and CSR initiatives
    .
  • Provide regular reports on
    sales performance, market trends, and expansion progress
    to senior leadership.
  • Develop
    pricing and scholarship strategies
    to balance accessibility with profitability.

Key Requirements:

Education & Experience

  • MBA in Sales, Marketing, Business Development, or Education Management
    from a reputed institution.
  • 7–10 years of experience
    in education sales, marketing, and business expansion, with at least
    5 years in a leadership role
    .
  • Proven track record of
    scaling enrollments, launching new schools, and executing marketing campaigns
    .

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