AGM - Sales, Marketing & Expansion

The
Assistant General Manager – Sales, Marketing & Expansion
will be responsible for driving student enrollments, brand positioning, and business growth for the company's
K-12 schools
. This leadership role involves overseeing
admissions, marketing strategies, and geographic expansion
to enhance market presence, attract students, and build partnerships with key stakeholders in the education sector. The role requires a blend of strategic vision, strong execution skills, and expertise in education sales and marketing.

Key Responsibilities:

Sales & Admissions Growth

• Develop and execute sales strategies to
  increase student enrollments across K-12 schools
  .
• Build and manage a high-performing
  admissions and business development team
  .
• Identify and target
  new customer segments (parents, students, corporate tie-ups, expats, etc.)
  .
• Optimize
  admissions conversion rates
  through structured follow-ups, CRM tools, and data-driven decision-making.
• Establish relationships with
  school counselors, educational consultants, and feeder schools
  .

Marketing & Brand Positioning

• Develop a
  360-degree marketing strategy
  (digital, offline, PR, influencer partnerships) to enhance brand visibility.
• Oversee
  social media campaigns, SEO, content marketing, and lead generation
  to drive inquiries.
• Plan and execute
  open house events, webinars, and school fairs
  to attract prospective students and parents.
• Strengthen the brand's identity by
  highlighting USPs such as curriculum, faculty, infrastructure, and student success stories
  .
• Manage relationships with
  advertising agencies, media partners, and content creators
  to maximize outreach.

Expansion & Market Development

• Identify and evaluate
  new locations for setting up K-12 schools
  based on demand, demographics, and market potential.
• Conduct feasibility studies and competitor analysis to
  assess school expansion opportunities
  .
• Develop partnerships with
  corporates, embassies, and government bodies
  to support new school openings.
• Work closely with the
  real estate and operations teams
  to ensure smooth expansion into new regions.

Strategic Planning & Stakeholder Engagement

• Align sales, marketing, and expansion strategies with the
  organization's long-term growth vision
  .
• Build and manage strategic partnerships with
  education boards (CBSE, ICSE, IB, IGCSE, etc.), NGOs, and CSR initiatives
  .
• Provide regular reports on
  sales performance, market trends, and expansion progress
  to senior leadership.
• Develop
  pricing and scholarship strategies
  to balance accessibility with profitability.

Key Requirements:

Education & Experience

• MBA in Sales, Marketing, Business Development, or Education Management
  from a reputed institution.
• Proven track record of
  scaling enrollments, launching new schools, and executing marketing campaigns
  .
• Experience in
  K-12 schools, EdTech, or international school expansion
  is preferred.

Skills & Competencies

• Strong knowledge of
  K-12 education trends, parent decision-making factors, and school admissions cycles
  .
• Expertise in
  digital marketing, lead generation, and social media engagement
  .
• Excellent leadership, communication, and negotiation skills.
• Strategic thinker with the ability to drive
  data-driven decision-making
  .
• Proficiency in
  CRM tools (Salesforce, HubSpot, or similar), Google Analytics, and marketing automation platforms
  .

Preferred Qualifications

• Experience working with
  international schools, expatriate families, and corporate tie-ups
  .
• Strong network with
  educational consultants, school administrators, and government authorities
  .
• Certifications in
  Education Leadership, Sales Strategy, or Marketing Analytics
  are a plus.