Content Strategist

1 day ago

Mumbai, Maharashtra, India Leapswitch Networks Full time

Leapswitch Networks is looking for a dynamic and multi-talented Content Strategist with an in-depth skill set in IT content generation and multi-channel content management. The successful candidate will be tasked with planning, strategizing, developing, and managing all outgoing material across a wide variety of platforms and formats to ensure consistent brand message and effective communication that fosters engagement and growth.

Key Responsibilities:

  • Design and execute an integrated content strategy that supports the firm's IT services and solutions on all digital and offline platforms. 
  • Develop, curate, and optimize technical and non-technical content for IT infrastructure, software solutions, digital transformation, and industry news.
  • Head content creation for diverse formats such as blogs, social media posts (Instagram, Twitter, Facebook, LinkedIn), newsletters, email marketing campaigns, video scripts, podcasts, press releases, and guest blogs.
  • Plan and implement email marketing campaigns, write persuasive copy to build leads, engage clients, and drive company offerings.
  • Manage video content production processes, such as writing scripts, coordinating production teams, and post-production approvals.
  • Supervise podcast content plans, such as topic brainstorming, guest liaison, recording schedules, and publishing.
  • Coordinate PR activities and media relations to increase brand exposure, create press releases, and liaise with media houses.
  • Create and nurture a strong knowledge base system to assist internal teams as well as customer self-service with current resources and FAQs.
  • Optimize and manage PPC campaign copies in collaboration with the digital and marketing teams to maintain messaging consistency and conversion-oriented messages.
  • Work with cross-functional teams (technology, marketing, sales, customer support) to maintain the accuracy, relevance, and business objective alignment of content.
  • Track content performance via analytics and feedback, consistently optimizing strategies to enhance reach, engagement, and ROI

Required Skills:

  1. Demonstrated experience (4+ years) as a content strategist in IT or technology firms, with multi-channel content skills.
  2. Excellent technical writing skills and familiarity with various content forms — written, audio (podcasts), and video.
  3. Practical experience in email marketing platforms, video content creation workflows, and podcast management.
  4. Knowledge of PR and media relations practices.
  5. Experienced in creating knowledge base content and customer support documentation. 
  6. Familiarity with PPC campaign copy management and basic digital marketing concepts. 
  7. Experience with SEO, keyword research, and content optimization strategies. 
  8. Strong writing, editing, communication, and storytelling skills. 
  9. Strategic mind with the ability to manage consistent content campaigns on various platforms and formats. 
  10. Capable of breaking complex IT concepts into understandable forms for diverse audiences without compromising technical integrity.     

Education:

Bachelor's or Master's degree in Information Technology (BSc IT, BE/BTech IT, MSc IT, MTech IT) or any other equivalent field.

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