Admission Counselor and Marketing
2 days ago
Job Title: Admission Counselor & Marketing Executive
Location: D Y Patil International School, Worli
Department: Admissions & Marketing
Reporting To: Head of Admissions / Head of Marketing / Principal
Location: Worli, Mumbai
Job Purpose:
To drive student enrolments by managing the end-to-end admissions process and supporting all marketing and promotional activities of the school. The role requires a balance of counseling skills, communication abilities, and marketing acumen to enhance the school's visibility and achieve admission targets.
Key Responsibilities:
Admissions & Counseling:
• Serve as the primary point of contact for all admission inquiries via phone, email, and in-person visits.
• Counsel prospective parents and students on curriculum, facilities, and the admission process.
• Conduct school tours, orientation sessions, and open-house events to promote the school's offerings.
• Maintain and update lead databases, ensuring timely follow-ups and high conversion rates.
• Coordinate with the academic and administrative teams for smooth onboarding of new students.
• Handle admission documentation, registration formalities, and fee-related coordination.
• Prepare regular reports on inquiries, visits, conversions, and withdrawals for management review.
Marketing & Outreach:
• Support in planning and executing marketing and communication strategies to promote admissions.
• Manage social media accounts (Instagram, Facebook, LinkedIn, etc.) and ensure engaging, brand-aligned content.
• Coordinate with the central marketing team for creatives, advertisements, and campaigns.
• Organize and support events such as open houses, school fairs, education expos, and community engagement programs.
• Build relationships with preschools, corporates, and local communities for outreach and partnership opportunities.
• Monitor competitor schools' marketing activities and provide insights for continuous improvement.
• Assist in developing promotional materials—brochures, newsletters, videos, and online posts.
• Track marketing activities and provide reports on campaign performance and ROI.
Qualifications and Skills:
• Bachelor's degree in Marketing, Communication, Education, or a related field.
• 2–4 years of relevant experience in admissions, counseling, or marketing (preferably in the education sector).
• Excellent communication, interpersonal, and presentation skills.
• Proficiency in MS Office, CRM tools, and social media management platforms.
• Strong organizational skills with attention to detail and follow-through.
• Positive attitude, approachable personality, and student-parent-friendly demeanor.
• Ability to multitask and work collaboratively with cross-functional teams.
How to Apply:
- Interested candidates may share their CV at with the subject line "Admission Counselor Application – [Your Name]".
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