Admission Counselor and Marketing

1 day ago

Mumbai, Maharashtra, India Ajeenkya D Y Patil Group Full time ₹ 4,00,000 - ₹ 8,00,000 per year

Job Title: Admission Counselor & Marketing Executive

Location: D Y Patil International School, Worli

Department: Admissions & Marketing

Reporting To: Head of Admissions / Head of Marketing / Principal

Location: Worli, Mumbai

Job Purpose:

To drive student enrolments by managing the end-to-end admissions process and supporting all marketing and promotional activities of the school. The role requires a balance of counseling skills, communication abilities, and marketing acumen to enhance the school's visibility and achieve admission targets.

Key Responsibilities:

Admissions & Counseling:


• Serve as the primary point of contact for all admission inquiries via phone, email, and in-person visits.


• Counsel prospective parents and students on curriculum, facilities, and the admission process.


• Conduct school tours, orientation sessions, and open-house events to promote the school's offerings.


• Maintain and update lead databases, ensuring timely follow-ups and high conversion rates.


• Coordinate with the academic and administrative teams for smooth onboarding of new students.


• Handle admission documentation, registration formalities, and fee-related coordination.


• Prepare regular reports on inquiries, visits, conversions, and withdrawals for management review.

Marketing & Outreach:


• Support in planning and executing marketing and communication strategies to promote admissions.


• Manage social media accounts (Instagram, Facebook, LinkedIn, etc.) and ensure engaging, brand-aligned content.


• Coordinate with the central marketing team for creatives, advertisements, and campaigns.


• Organize and support events such as open houses, school fairs, education expos, and community engagement programs.


• Build relationships with preschools, corporates, and local communities for outreach and partnership opportunities.


• Monitor competitor schools' marketing activities and provide insights for continuous improvement.


• Assist in developing promotional materials—brochures, newsletters, videos, and online posts.


• Track marketing activities and provide reports on campaign performance and ROI.

Qualifications and Skills:


• Bachelor's degree in Marketing, Communication, Education, or a related field.


• 2–4 years of relevant experience in admissions, counseling, or marketing (preferably in the education sector).


• Excellent communication, interpersonal, and presentation skills.


• Proficiency in MS Office, CRM tools, and social media management platforms.


• Strong organizational skills with attention to detail and follow-through.


• Positive attitude, approachable personality, and student-parent-friendly demeanor.


• Ability to multitask and work collaboratively with cross-functional teams.

How to Apply:

  • Interested candidates may share their CV at with the subject line "Admission Counselor Application – [Your Name]".

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