Admission Counselor

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JOB TITLE: Admission Counselor - Podar Group

DEPARTMENT: Non Teaching

LOCATION: Podar International School, Vasai

Skill Sets Required

○      Strong interpersonal and communication skills in English and local language.

○      Familiar with planning and execution of marketing activities (ATL, BTL & Digital).

○      Ability to work effectively with students, parents, and school staff.

○      Problem-solving skills and attention to detail.

○      Time-management skills.

○      Proficiency in using CRM software.

○      Proficiency in using MicrosoftOffice software.

○      Understanding of using Social Media platforms

○      Experience in event planning and coordination.

Job Profile

1.   Assisting parents through the admission process

○      Respond promptly to initial inquiries from parents, providing information about the school,admission requirements, application details, school fees.

○      Providing information on transport routes available.

○      Provide parents with the necessary admission materials, including application forms, brochures, and any other relevant documents.

○      Schedule meetings for parents and their children to visit the school and meet with the principal

○      Offer guidance on filling out application forms, ensuring all required information is provided and submitted correctly.

○      Review submitted applications for completeness and follow up with parents if additional information or documentation is needed.

○      Conduct campus tours

○      Be available to answer any questions or concerns parents might have throughout the process.

2. Updating student details in Lead square software

○      Document all interactions and updates in the lead square sofware, including responses and change the status of lead based on the outcomes of follow-up efforts (e.g., interested, not interested, needs further follow-up).

○      Regularly update the respective team leader at HO on the status of follow-ups done on enquiries generated.

○      Make follow-up calls to engage directly with prospective parents through the Lead square software and answer any questions they may have.

3. Timely follow-up on existing database

○      To ensure timely follow-up on an existing database of prospective parents and updating the same in Leadsquare.

○      Identify high-priority contacts based on their level of engagement or time since last contact.

○      Develop a timeline/task for follow-up on lead timely based on each prospect's status.

○      Customize communication based on the prospect's previous interactions and needs.

4. Updating School's Social Media page

○      Post school events regularly on the school social media pages to keep the page active and relevant. Plan a content calendar to manage posting frequency and variety.

○      Regularly check for and respond to comments, messages, and reviews to foster engagement and address inquiries.

○      Use high-quality images, videos, and graphics to make posts visually appealing and engaging.

○      Respond promptly and professionally to any concerns or negative feedback from the community.

○      Highlight positive news, achievements, and community stories to build a positive image of the school.

5.   Plan and Execute Marketing Activities including ATL and BTL within the allocated marketing budget

○      Based on the total marketing budget available, coordinate with Principal and allocate funds and share a marketing plan to HO with combination of different ATL & BTL activities.

○      Identify and understand the demographics and interests of prospective parents.

○      Develop marketing strategy based on cost-effective channels (e.g., hoarding, print ads, leaflet distribution, online campaignetc.) and consider a mix of digital and traditional methods of marketing.

○      Visit and seek permission from societies to conduct BTL activities in their premises.

○      Establish a schedule for each marketing activity.

○      Monitor and analyze the effectiveness of marketing strategies and suggest improvements.

6. Checking school's website

○      Regularly review existing content for accuracy and relevance.

○      Ensure all links, forms, and interactive elements work correctly.

○      Test the website on different devices and browsers to ensure compatibility.

○      Work with school departments, staff, and students to gather content and ensure updates are accurate and relevant.

○      Review and update photos and videos to ensure they accurately represent the school and are of high quality.

○      Perform periodic check of the school website and identify areas for improvement and share the same with HO

7. Checking school listings on Google

○      Check that the school's name, address, phone number, and website link are correct and up to date.

○      Verify that the school's description is current and reflects the latest information about its programs, achievements, and values.

○      Regularly check reviews from parents, students, and community members and highlight if any negative review to HO digital team.

○      Ensure the school's location is correctly marked on the map and there are no discrepancies.

○      Set regular intervals (e.g., monthly) to review and update the Google listing.

○      Regularly update the images of the activities held at school on Google

8. Corporate Tie-ups

○      Visit and schedule appointments with corporates for tie-ups with Podar International School.

○      Once the appointment is fixed, give a detailed presentation about the group to the corporates.

9. Maintaining records and preparing reports

○      Look for trends and patterns in the data that indicate successful strategies or areas needing improvement.

○      Prepare detailed reports that summarize key findings and insights from the data analysis.

○      Maintaining records of activities done on parent engagement activities, admissions metrics, and feedback given by parents.

○      Maintaining and updating the vacancy chart for the school

10. Retention of existing students

○      Develop and implement strategies to engage and retain current students who have applied for leaving certificate.

○      Address and resolve any issues or concerns raised by parents to ensure a positive school experience.