Creative Lead

About The CompanyOrange Health is India's leading on-demand diagnostics lab for urban Indian consumers and is positioned as the fastest diagnostics lab in India. We were recognized as the Diagnostics Startup of the Year 2025*.*Launched in January 2021, Orange Health Labs is amongst the most loved brands in the healthcare sector, with over 30,000 reviews and the highest rating on Google for all its facilities across the country, and an NPS close to 90Orange Health Labs is among the best places to work, with a team of 1,000+ people across the company. We believe in treating colleagues with respect and investing in their growth for the long term. You can learn more about our work culture on our careers page and LinkedIn page. Our vision is supported by some of the world's leading investors like Accel, General Catalyst, Y Combinator, Bertelsmann India, Amazon, and other marquee names. We have been recognised as a Future Unicorn for two consecutive years by Hurun India.About The RoleAs a Creative Lead, you will be responsible for leading the creative team, driving brandstorytelling, and ensuring the seamless execution of visual content across all channels.From digital campaigns and social media to performance marketing, print, and videosyou will own it all.You will collaborate with marketing, content, and product teams to create high-impactvisual assets that drive brand awareness, engagement, and conversions.Roles And ResponsibilitiesCreative Strategy & LeadershipDefine and drive the visual identity of Orange Health Labs across all platforms.Develop creative concepts and design strategies aligned with business goals.Lead and mentor a team of graphic designers and video editorsExecution & Delivery Across All ChannelsOversee the design and execution of creatives for digital marketing, performanceads, social media, website, email campaigns, and of fine materials (print, OOH, etc.).Work closely with teams across the organisation to develop campaigns that resonatewith our audience.Ensure consistency and brand alignment across all creative outputs.Drive high-quality visual storytelling that enhances engagement and brand recall.Video Content & New-Age ToolsHands-on expertise in video editing and creation using modern tools (CapCut, Canva, Premiere Pro, or AI-based tools).Drive motion graphics and short-form video content for social media and marketing campaigns.Experiment with new content formats and creative technologies to push the brand's creative edge.Creative Performance & OptimizationWork with marketing and content teams to optimize creatives for better performance.Use data and insights to iterate on designs and improve engagement.Maintain a fast, agile, and high-quality creative work ow.Improve creative delivery and efficiencySkills We Are Looking ForExperience: years in creative roles (design, branding, content marketing, or advertisingMarketing Brain: A deep understanding of how creatives drive business impact and marketing goalsCreative Vision: Ability to conceptualize and execute high-quality designs and campaigns.Technical Skills: Proficiency in design software and video editing tools.Leadership: Experience in managing designers, video editors, and creative teams.Collaboration: Strong ability to work with marketing, content, and product teams.Agility: Thrives in a fast-paced environment with quick turnarounds.Compensation And BenefitsBi annual increments with market competitive compensationWe offer comprehensive medical insurance worth 5 lakhs for both our employees and their dependents.Our company culture is considered one of the best in the industry. You'll get to work with smart, inclusive, meritocratic team & leaders.Our People NPS is >90% and Glassdoor rating is also in the top 10% of companies.Skills: content creation,motion graphics,content marketing,data analysis,designing,branding,creative strategy,video editing,campaigns,agility,digital marketing,graphic design,visual identity,collaboration