Creative Lead

About the company:

Orange Health is India's leading on-demand diagnostics lab for urban Indian consumers and is positioned as the fastest diagnostics lab in India. We were recognized as the Diagnostics Startup of the Year 2025*.*Launched in January 2021, Orange Health Labs is amongst the most loved brands in the healthcare sector, with over 30,000 reviews and the highest rating on Google for all its facilities across the country, and an NPS close to 90

Orange Health Labs is among the best places to work, with a team of 1,000+ people across the company. We believe in treating colleagues with respect and investing in their growth for the long term. You can learn more about our work culture on our careers page and LinkedIn page. Our vision is supported by some of the world's leading investors like Accel, General Catalyst, Y Combinator, Bertelsmann India, Amazon, and other marquee names. We have been recognised as a Future Unicorn for two consecutive years by Hurun India.

About the Role:

As a Creative Lead, you will be responsible for leading the creative team, driving brand

storytelling, and ensuring the seamless execution of visual content across all channels.

From digital campaigns and social media to performance marketing, print, and videos

you will own it all.

You will collaborate with marketing, content, and product teams to create high-impact

visual assets that drive brand awareness, engagement, and conversions.

Roles and Responsibilities:

Creative Strategy & Leadership

• Define and drive the visual identity of Orange Health Labs across all platforms.
• Develop creative concepts and design strategies aligned with business goals.
• Lead and mentor a team of graphic designers and video editors

Execution & Delivery Across All Channels

• Oversee the design and execution of creatives for digital marketing, performance

ads, social media, website, email campaigns, and of fine materials (print, OOH, etc.).

• Work closely with teams across the organisation to develop campaigns that resonate

with our audience.

• Ensure consistency and brand alignment across all creative outputs.
• Drive high-quality visual storytelling that enhances engagement and brand recall.

Video Content & New-Age Tools

• Hands-on expertise in video editing and creation using modern tools (CapCut, Canva, Premiere Pro, or AI-based tools).
• Drive motion graphics and short-form video content for social media and marketing campaigns.
• Experiment with new content formats and creative technologies to push the brand's creative edge.

Creative Performance & Optimization

• Work with marketing and content teams to optimize creatives for better performance.
• Use data and insights to iterate on designs and improve engagement.
• Maintain a fast, agile, and high-quality creative work ow.
• Improve creative delivery and efficiency

Skills we are looking for:

• Experience: years in creative roles (design, branding, content marketing, or advertising
• Marketing Brain: A deep understanding of how creatives drive business impact and marketing goals
• Creative Vision: Ability to conceptualize and execute high-quality designs and campaigns.
• Technical Skills: Proficiency in design software and video editing tools.
• Leadership: Experience in managing designers, video editors, and creative teams.
• Collaboration: Strong ability to work with marketing, content, and product teams.
• Agility: Thrives in a fast-paced environment with quick turnarounds.

Compensation and Benefits:

• Bi annual increments with market competitive compensation
• We offer comprehensive medical insurance worth 5 lakhs for both our employees and their dependents.
• Our company culture is considered one of the best in the industry. You'll get to work with smart, inclusive, meritocratic team & leaders.
• Our People NPS is >90% and Glassdoor rating is also in the top 10% of companies.

Workplace Type

In-Office

Employment Type

Full-Time

Experience Level

Mid-Senior-Level

Work Experience (years)

6 - 10 years

Skills

Content Creation

Motion Graphics

Content Marketing

Data Analysis

Designing

Branding

Creative Strategy

Video Editing

Campaigns

Agility

Digital Marketing

Graphic Design

Visual Identity

Collaboration