Customer Lifecycle
6 days ago
About the Role We're looking for a Customer Lifecycle & Growth Specialist who can bridge acquisition and retention–crafting data-driven journeys that move users from curious to converted, and from first-time users to loyal advocates. You'll own the customer funnel end-to-end: from identifying where potential drops off, to designing lifecycle campaigns that re-engage, convert, and grow. _________________________________________________________________________
What You'll Do
• Drive Conversions: Analyze the full acquisition funnel–from lead to activation to repeat–and identify key drop-offs across channels, journeys, and personas
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• Plug Journey Gaps: Map the current customer lifecycle and propose journey enhancements to reduce friction and improve activation/conversion rates.
• Retention Campaigns: Design and run full-funnel lifecycle campaigns across email, SMS, WhatsApp, RCS, web and app push notifications.
• Behavioral Segmentation: Use customer data to create hyper-targeted segments based on usage, frequency, recency, order value, engagement history, etc.
• Journey Automation: Build and optimize automated journeys for onboarding, conversion nudges, re-engagement, upsell, and churn win-back.
• Experiment Relentlessly: Plan and execute A/B tests across messaging, creatives, time-of-send, CTAs, and channels to improve outcomes.
• Conversion Metrics Tracking: Monitor KPIs like CAC:LTV ratio, churn, funnel conversion %, and user engagement metrics.
• Work Cross-Functionally: Collaborate closely with product, growth, tech, and sales teams to align lifecycle communication with broader goals. _________________________________________________________________________
What You Bring
• 2–4 years of experience in lifecycle marketing, CRM, or growth-focused roles
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• Strong command over multi-channel retention platforms (like MoEngage, CleverTap, WebEngage, etc.).
• Experience improving conversion rates across acquisition journeys and lifecycle stages.
• Deep understanding of customer funnels, cohort analysis, RFM modelling, and user segmentation.
• A love for data: You're comfortable in dashboards, not afraid of SQL, and have a track record of being numbers-first.
• Working knowledge of A/B testing, behavioural psychology, and engagement best practices.
• Bonus: Experience with tools like GA4, Mixpanel, Looker, or product analytics
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