Customer Lifecycle

4 days ago


Gurgaon, Haryana, India NimbusPost Full time ₹ 12,00,000 - ₹ 36,00,000 per year

About the Role We're looking for a Customer Lifecycle & Growth Specialist who can bridge acquisition and retention–crafting data-driven journeys that move users from curious to converted, and from first-time users to loyal advocates. You'll own the customer funnel end-to-end: from identifying where potential drops off, to designing lifecycle campaigns that re-engage, convert, and grow. _________________________________________________________________________

What You'll Do


• Drive Conversions: Analyze the full acquisition funnel–from lead to activation to repeat–and identify key drop-offs across channels, journeys, and personas

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• Plug Journey Gaps: Map the current customer lifecycle and propose journey enhancements to reduce friction and improve activation/conversion rates.


• Retention Campaigns: Design and run full-funnel lifecycle campaigns across email, SMS, WhatsApp, RCS, web and app push notifications.


• Behavioral Segmentation: Use customer data to create hyper-targeted segments based on usage, frequency, recency, order value, engagement history, etc.


• Journey Automation: Build and optimize automated journeys for onboarding, conversion nudges, re-engagement, upsell, and churn win-back.


• Experiment Relentlessly: Plan and execute A/B tests across messaging, creatives, time-of-send, CTAs, and channels to improve outcomes.


• Conversion Metrics Tracking: Monitor KPIs like CAC:LTV ratio, churn, funnel conversion %, and user engagement metrics.


• Work Cross-Functionally: Collaborate closely with product, growth, tech, and sales teams to align lifecycle communication with broader goals. _________________________________________________________________________
What You Bring


• 2–4 years of experience in lifecycle marketing, CRM, or growth-focused roles

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• Strong command over multi-channel retention platforms (like MoEngage, CleverTap, WebEngage, etc.).


• Experience improving conversion rates across acquisition journeys and lifecycle stages.


• Deep understanding of customer funnels, cohort analysis, RFM modelling, and user segmentation.


• A love for data: You're comfortable in dashboards, not afraid of SQL, and have a track record of being numbers-first.


• Working knowledge of A/B testing, behavioural psychology, and engagement best practices.


• Bonus: Experience with tools like GA4, Mixpanel, Looker, or product analytics



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