Growth Marketing Lead

GROWTH MARKETING LEAD Join India's First Functional Pet Nutrition Revolution - Lead ALL MarketingREALITY CHECK: This is NOT your typical "Marketing Lead" role.What we're really offering:You'll START as a hands-on executor (doing the work yourself)You'll BECOME a team leader (hire 2-3 people under you by Month 4)You'll OWN growth (60% of revenue responsibility)You'll GET equity (founding team member, not employee)Why this matters:Most "Lead" roles are fancy titles with no real power. This is the opposite.TailBlaze is revolutionizing pet nutrition in India- we're adding 3-5 years to dogs' lives through science-backed nutrition. Backed by Investors, founded by 30U30 entrepreneur who built $7.5M ARR at Udaan.The Challenge:Scale to ₹1 crore/month.The Opportunity:Build marketing from scratch → Hire your team → Scale to Series A.The Truth About This Role (No BS)Phase 1 (Months 1-3): YOU Do Everything60-70 hours/week, hands-on execution:Run Meta Ads, Google Ads yourself (₹2-5L monthly spend)Create content using AI tools (Heygen, ChatGPT, Midjourney)Optimize WhatsApp Business API for customer acquisitionBuild landing pages, email campaigns, analytics dashboardsA/B test everything, optimize dailyWhy?Because we're too early to hire a team. You need to figure out what works FIRST.Phase 2 (Months 4-6): You Start Building Your TeamOnce channels are proven:Hire Performance Marketing Executive (₹4-6 LPA) to handle paid adsHire Content Creator (₹3-4 LPA) for social media and communityYou focus on: Strategy, hiring, team management, founder collaborationPhase 3 (Months 7-12): You Become a True Leader3-5 person marketing team under you:Performance Marketing ExecutiveContent & Community ManagerGraphic DesignerMaybe a Growth AnalystYou focus on:Overall marketing strategy and visionTeam management and mentorshipFundraising pitch and investor relationsNew channel exploration and innovationWho This Role is PERFECT For:a. The Frustrated Mid-Senior MarketerStuck in big company politics and slow decision-makingWant to actually BUILD something, not just maintainReady to work hard for equity, not just salaryb. The Ambitious Junior Who Thinks They're ReadyHave 4-5 years experience and feel underutilizedCan handle pressure and ambiguityWant rapid career growth (6 months here = 3 years elsewhere)c. The D2C Expert Tired of Cookie-Cutter BrandsWorked with fashion/beauty/FMCG D2C brandsWant to build something with REAL impact (pet longevity)Ready for category-creation challengeWho This Role is TERRIBLE For:The "Strategy Only" PersonIf you haven't run ads yourself in the last 6 months, don't applyWe need doers, not PowerPoint warriorsThe 9-to-5 MindsetStartup life means 60-70 hour weeks initiallyIf work-life balance is priority #1, stay in corporateThe "I Need a Team" PersonYou won't have a team for 3-4 monthsIf you can't do the work yourself first, this isn't for youCompensation & Growth PathYear 1: ₹8-15 LPA + upto 0.5% EquityBase: ₹8-12 LPA (based on experience)Variable: 20% bonus on revenue targetsEquity: upto 0.5% (founding team member vesting)Year 2: ₹15-25 LPA + Team BudgetSalary increase based on Series A raiseBudget to hire 3-5 person teamIncreased equity allocationYear 3: Marketing Head/CMO Path₹25-35 LPA rangeOwn entire marketing P&L10+ person teamC-suite trajectoryThe Math:Work at corporate: ₹12 LPA → ₹15 LPA → ₹18 LPA (3 years)Work at TailBlaze: ₹10 LPA → ₹18 LPA → ₹30 LPA + equity worth ₹50L-1Cr (if we exit)Why TailBlaze + Why NowThe Market Opportunity:₹21,000 crore Indian pet care market40M+ pets, doubling in 4 years35% YoY premium segment growthFirst-mover in "longevity nutrition" categoryThe Founder:30U30 Rising EntrepreneurBuilt $7.5M ARR at Udaan (unicorn)Left ₹70L job for this missionHas 2 unicorn exitsThe Ahmedabad Advantage:Your ₹10 LPA = Bangalore's ₹18 LPA (cost of living)20-min commutes vs 2-hour commutesPremium office space at 1/3rd the costEmerging startup hub with growing ecosystemSkills RequiredMUST-HAVE (Non-negotiable):3-7 years D2C/FMCG/E-commerce marketing experienceHands-on Meta Ads + Google Ads (NOT just managed teams)AI tools proficiency (ChatGPT, Midjourney, Canva AI, etc.)Proven track record: Scaled brand from