Growth Marketing Manager
3 days ago
Company Description
Kayura Effect is a pioneering company in Ahmedabad that focuses on innovating Ayurveda-inspired skincare and wellness products with uncompromising quality. By combining modern techniques with natural ingredients, we redefine self-care standards and emphasize quality in all our creations. Join us in our innovative journey and be part of the transformative Kayura Effect experience.
Role Description
- Growth Strategy & Leadership
• Build Kayura's growth roadmap — covering awareness, acquisition, retention, and expansion.
• Define channel-level KPIs (CAC, ROAS, AOV, LTV) and optimize for sustainable growth.
• Develop the TOF–MOF–BOF funnel strategy across Meta, Google, TikTok, and other emerging platforms.
• Create a growth experimentation framework — continuously test, learn, and scale what works.
• Collaborate with creative and content teams to align messaging, funnel structure, and ad testing. 2. Paid Performance & Acquisition
• Own campaign planning, execution, and optimization across Meta, Google (Search, PMax, Shopping), YouTube, and TikTok Ads.
• Build and test audience segmentation, creative variants, and landing pages for maximum efficiency.
• Manage and scale acquisition spend profitably, ensuring ROAS and CAC targets are met or improved.
• Leverage attribution and analytics to identify high-impact touchpoints across the funnel.3. Retention, CRM & LTV Growth
• Design and optimize lifecycle flows via email, SMS, and loyalty programs (welcome, post-purchase, win-back).
• Implement segmentation strategies to personalize communication by customer type and purchase behavior
• Collaborate with the creative and CX teams to strengthen customer relationships and drive repeat purchases.
• Measure and improve LTV/CAC ratio across customer cohorts. 4. CRO & Website Optimization
• Work with Shopify, creative, and product teams to improve conversion rates on PDPs and landing pages.
• Drive A/B testing on copy, offers, CTAs, and checkout flows.
• Use heatmaps and analytics tools (GA4, Hotjar, etc.) to identify and fix drop-offs in the funnel.
• Build data-backed hypotheses for improving onsite performance and AOV. 5. Channel Expansion & Marketplace Growth
• Lead growth and advertising strategy for Amazon Marketplace — optimize listings, SEO, and ads (SP/SB/DSP).
• Manage pricing parity, inventory alignment, and content consistency across D2C and Amazon.
• Identify new growth channels — affiliates, influencer partnerships, referral programs, and retail pilots.
• Evaluate and onboard new tools or agencies to unlock incremental growth. 6. International Expansion
• Plan and execute growth playbooks for new geographies (India, other target markets).
• Localize audiences, messaging, and creative to suit cultural and behavioral nuances.
• Partner with logistics and ops to ensure readiness for cross-border fulfillment and compliance.7. Analytics, Reporting & Insights
• Maintain a unified growth dashboard tracking performance across all channels (paid + owned + marketplace).
• Monitor daily/weekly KPIs — CAC, ROAS, LTV, AOV, conversion rate, retention.
• Present insights and recommendations to CMO and leadership with clarity and context.
• Use data to drive decisions — not just report numbers.
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