Marketing Growth Manager – E-commerce

2 days ago

Ahmedabad, Gujarat, India Owsho marketplace Full time ₹ 3,60,000 - ₹ 5,40,000 per year

Location:
Ahmedabad, Gujarat
(Preference: Local Candidates)

Experience:
2 – 5 Years

Salary:
₹30,000 – ₹45,000 per month

About Owsho Marketplace:

Owsho Marketplace is a rapidly growing e-commerce and retail company focusing on providing a seamless shopping experience for customers. We are looking for a dynamic Marketing Growth Manager to drive our marketing initiatives, both online and offline, to increase brand visibility, engagement, and revenue growth in Ahmedabad.

Roles & Responsibilities:

1. Marketing Strategy & Planning:

  • Develop and execute comprehensive marketing strategies aligned with business objectives.
  • Plan marketing campaigns across digital and offline channels to drive brand awareness, engagement, and conversions.
  • Analyze market trends, customer insights, and competitive landscape to identify opportunities.

2. Campaign Management:

  • Plan, implement, and monitor digital campaigns (social media, paid ads, email marketing).
  • Coordinate offline campaigns including in-store promotions, events, and activations.
  • Ensure campaigns are delivered on time, within budget, and meet the desired KPIs.

3. Budgeting & ROI Tracking:

  • Allocate marketing budgets across campaigns and channels effectively.
  • Track performance metrics and analyze ROI for all campaigns.
  • Prepare periodic performance reports with actionable insights.

4. Team & Vendor Coordination:

  • Lead and coordinate internal marketing teams, agencies, and vendors.
  • Ensure smooth execution of campaigns, events, and other marketing initiatives.
  • Maintain strong relationships with media partners, event organizers, and PR agencies.

5. Offline Promotions & Events:

  • Plan and execute in-store promotions, roadshows, and experiential marketing events.
  • Ensure proper coordination with operations and sales teams for offline activations.
  • Monitor on-ground marketing performance and suggest improvements.

6. PR & Media Outreach:

  • Handle public relations activities to strengthen brand image.
  • Coordinate media coverage, press releases, and influencer engagement.
  • Build relationships with local media and industry stakeholders.

7. Digital Marketing:

  • Oversee digital marketing campaigns, including social media, SEM, and SEO.
  • Monitor engagement, traffic, and conversion metrics.
  • Optimize campaigns based on performance and analytics.

Required Skills & Qualifications:

  • Bachelor's degree in Marketing, Business, or related field.
  • 2 – 5 years of experience in marketing roles, preferably in e-commerce or retail.
  • Strong knowledge of digital marketing, offline promotions, events, and PR.
  • Experience in campaign planning, budget management, and ROI tracking.
  • Excellent communication, leadership, and team coordination skills.
  • Ability to work in a fast-paced, results-driven environment.
  • Strong analytical skills to interpret data and generate actionable insights.
  • Preference will be given to candidates based in Ahmedabad.

Preferred:

  • Candidates with experience handling end-to-end marketing for retail/e-commerce brands.
  • Knowledge of local Ahmedabad market and offline activation trends.
  • Creative mindset for innovative campaign planning.

Why Join Owsho Marketplace?

  • Opportunity to lead marketing growth for a fast-growing brand.
  • Work with a dynamic team in a challenging and rewarding environment.
  • Hands-on exposure to both digital and offline marketing campaigns.
  • Competitive salary and performance-based incentives.

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