Business Marketing cum PR Lead
5 days ago
Business Marketing & PR Lead (Digital Strategy & Corporate Communications)
Employment Type: Full-time
Experience- 5-6yrs
Location: Bhubaneswar (Hybrid)
Objective:
Lead the transformation narrative — position the organization as a modern logistics-automation & IT powerhouse, connecting engineering with storytelling, and technology with brand trust. You will design and drive digital-first communication, manage media visibility, and align brand messaging with real innovations in logistics, infrastructure, and future defense-grade technology.
Core Responsibilities:
Build and execute the complete marketing & PR strategy for IT and automation solutions.
Create powerful brand narratives through visual design, media content, and digital ads.
Manage LinkedIn, Google, and B2B outreach campaigns.
Develop corporate brochures, one-pagers, and explainer content.
Handle media engagement, press releases, and partnerships.
Produce and manage marketing performance dashboards (CTR, ROI, conversions).
Skills Required:
Digital Marketing · SEO / SEM · PR & Branding
Social Media Strategy · Lead Generation · Product Communication
Design Supervision · Copywriting · Analytics Reporting
Short-Term Goals (0–6 Months):
Launch "Digital Logistics Revolution" campaign within 30 days.
Deliver marketing dashboard & lead funnel (target: 50+ qualified leads/quarter).
Secure 2–3 major trade or media placements in tech/logistics domains.
Prepare investor & client presentation suite with product visuals and analytics case studies
Creative Head-Start Initiatives:
Launch a brand theme "Automation for a Moving Nation" – integrating visuals of logistics + AI.
Start a LinkedIn insight series: "From Manual to Digital Logistics."
Publish short-form case studies showing measurable operational improvements.
Partner with digital creators for minimalistic video explainers.
Create QR-based recruitment and campaign experiences to attract next-gen professionals.
Future Projects You'll Shape:
- Brand positioning for smart-infra, AI, and ISR innovations
- International investor & partner communications strategy
- CSR communication aligned with sustainable logistics technology
Annual innovation showcase (tech fair + digital campaign)
Aesthetic Hiring QR (Use for WhatsApp or Posters):
Scan Apply Create the Narrative
"Transform Technology into a Story."
"Build the Brand That Drives Innovation."
QR Placeholder for Career Form / Email Link]
Compensation: Competitive + performance incentives
Join Now: Strategic marketing expansion under active build phase
Long-Term Organizational Vision
These roles form the foundation for a wider innovation roadmap that includes:
· ISR-based AI command systems
· Infrastructure analytics and automation
· Smart logistics corridors & fleet digitalization
· IoT integration across ports, roads, and warehouses
· Predictive analytics & Power BI operational dashboards
· Edge-AI development for civil and defense applications
Job Types: Full-time, Permanent
Pay: ₹40, ₹50,000.00 per month
Benefits:
- Provident Fund
Work Location: In person
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