Business Marketing cum PR Lead

5 days ago


Bhubaneswar Orissa, India Port Translogistics Pvt Ltd Full time ₹ 4,80,000 - ₹ 6,00,000 per year

Business Marketing & PR Lead (Digital Strategy & Corporate Communications)

Employment Type: Full-time

Experience- 5-6yrs

Location: Bhubaneswar (Hybrid)

Objective:

Lead the transformation narrative — position the organization as a modern logistics-automation & IT powerhouse, connecting engineering with storytelling, and technology with brand trust. You will design and drive digital-first communication, manage media visibility, and align brand messaging with real innovations in logistics, infrastructure, and future defense-grade technology.

Core Responsibilities:

Build and execute the complete marketing & PR strategy for IT and automation solutions.

Create powerful brand narratives through visual design, media content, and digital ads.

Manage LinkedIn, Google, and B2B outreach campaigns.

Develop corporate brochures, one-pagers, and explainer content.

Handle media engagement, press releases, and partnerships.

Produce and manage marketing performance dashboards (CTR, ROI, conversions).

Skills Required:

Digital Marketing · SEO / SEM · PR & Branding

Social Media Strategy · Lead Generation · Product Communication

Design Supervision · Copywriting · Analytics Reporting

Short-Term Goals (0–6 Months):

  1. Launch "Digital Logistics Revolution" campaign within 30 days.

  2. Deliver marketing dashboard & lead funnel (target: 50+ qualified leads/quarter).

  3. Secure 2–3 major trade or media placements in tech/logistics domains.

  4. Prepare investor & client presentation suite with product visuals and analytics case studies

  5. Creative Head-Start Initiatives:

  6. Launch a brand theme "Automation for a Moving Nation" – integrating visuals of logistics + AI.

  7. Start a LinkedIn insight series: "From Manual to Digital Logistics."

  8. Publish short-form case studies showing measurable operational improvements.

  9. Partner with digital creators for minimalistic video explainers.

  10. Create QR-based recruitment and campaign experiences to attract next-gen professionals.

Future Projects You'll Shape:

  • Brand positioning for smart-infra, AI, and ISR innovations
  • International investor & partner communications strategy
  • CSR communication aligned with sustainable logistics technology
  • Annual innovation showcase (tech fair + digital campaign)

  • Aesthetic Hiring QR (Use for WhatsApp or Posters):

  • Scan Apply Create the Narrative

  • "Transform Technology into a Story."

  • "Build the Brand That Drives Innovation."

  • QR Placeholder for Career Form / Email Link]

  • Compensation: Competitive + performance incentives

  • Join Now: Strategic marketing expansion under active build phase

Long-Term Organizational Vision

These roles form the foundation for a wider innovation roadmap that includes:

· ISR-based AI command systems

· Infrastructure analytics and automation

· Smart logistics corridors & fleet digitalization

· IoT integration across ports, roads, and warehouses

· Predictive analytics & Power BI operational dashboards

· Edge-AI development for civil and defense applications

Job Types: Full-time, Permanent

Pay: ₹40, ₹50,000.00 per month

Benefits:

  • Provident Fund

Work Location: In person



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