PR Manager – Fashion
1 week ago
Key Responsibilities:
- Maintain and develop press relationships to increase brand exposure among selected media platforms including print, digital and social media. Ensure the effective delivery of brand messages to contribute both quantity and quality of brand coverage.
- Implement communication activities including but not limited to pitching calendar, press events, overseas trips, social campaigns, media cooperation, etc.
- Communicate with key media and influencers for specific cooperation projects to support key launches.
- Keep close communication with Global Fashion PR team, China PR Team of Fashion, Watch & Fine jewelry, Beauty team to play the energy, building one-house communication esprit, to support regional/group event and resource sharing.
- Work closely with business partners as marketing, retail, and merchandising departments to support company initiatives.
- Agency management and coordination. Manage and monitor PR agency performance to be in line with Chanel standard.
- Supervise press release translation; write up, distribution and follow up to ensure maximum exposure.
- Prepare monthly PR reports and campaign report.
What you can bring to the team:
Academic / Professional Qualifications:
- Requires a bachelor's degree or above.
Work Experience:
- 10 years above of PR / Corporate Communications experience, with preference in High-Fashion industry.
Required Competencies:
- Be passionate about the brand, strong sense of luxury and branding
- Outgoing personality with excellent interpersonal and communication skills
- Highly organized and able to prioritize and manage multiple tasks within a busy and energetic work environment
- Creative, confident, dynamic and independent with strong team-working spirit and strong sense of responsibility
- Able to work under pressure
- Refine in detail
- Effectively bilingual in English and Mandarin.
- Proficiency in written and spoken English and Chinese is a MUST.
- Strong presentation skills are a plus.
#LI-RM1
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