Senior Marketing Manager
3 days ago
Job Details
- Type
: Full-Time - Working Days:
Monday to Friday - Location
: Vadodara, Gujarat (On-site/Remote)
About the Role
We seek a performance-driven
Marketing Strategist
with strong expertise in digital marketing, branding, analytics, and growth. This role blends
strategy + hands-on execution
across paid media, content, SEO, and marketing infrastructure. You will lead end-to-end marketing initiatives for multiple brands/clients.
Key Responsibilities
Strategy & Planning
- Create 360° digital marketing strategies aligned to business goals.
- Build GTM & media mix plans (Google, Meta, YouTube, LinkedIn, etc.).
- Conduct competitor research, campaign planning, and performance analysis (GA4, Looker Studio, CRM).
Performance Marketing
- Plan, execute, and optimize campaigns across Google, Meta, LinkedIn.
- Drive lead generation, sales, and brand growth with CPL/ROI focus.
- Conduct A/B testing, track funnels, optimize journeys.
Branding & Content
- Define brand positioning, tone of voice, and storytelling.
- Build content strategies across SEO, social, email.
- Oversee creatives for ads, videos, and campaigns.
Infrastructure & Analytics
- Set up GA4, GTM, conversion tracking, dashboards.
- Manage email automation (Mailchimp, Klaviyo, Zoho).
- Ensure websites are SEO and conversion optimized.
Client & Team Management
- Collaborate with clients and cross-functional teams.
- Deliver reports, campaign analysis, and presentations.
- Mentor junior members and manage global clients.
Skills & Tools
- Ads & Analytics
: Google Ads, Meta Ads, LinkedIn Ads, GA4, GTM, Looker Studio - Content & Design
: Canva, Figma, video scripting/storyboarding - CRM & Automation
: Mailchimp, Klaviyo, WhatsApp tools (Interakt, WATI) - Others
: SEO tools, Trello/Asana, MS Office/Google Suite
Qualifications
- Bachelor's/ Master's in Marketing, Business, Mass Comm. or related field
- 7–20 years
in digital marketing/branding/strategy - Proven experience handling clients & multi-channel campaigns
What You Bring
- Strong grasp of performance + brand marketing synergy
- Ability to build and scale campaigns from scratch
- Growth mindset, multi-tasking ability, and clear communication
- Creative + analytical thinking with measurable results focus
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