Head of New Markets

Job Description

Head of New Markets | Al-Futtaim Automotive | Financial Services, Rental and Leasing

Date: 11 Jun 2025
Location: AE
Company: Al Futtaim Private Company LLC
Job Requisition ID: 170052

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Groups entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

Overview of the role:

The Head of New Markets will lead the strategic expansion into emerging territories by establishing strong partnerships with local banks and regulatory authorities. This role requires deep expertise in navigating diverse regulatory environments, building trust with key stakeholders, and designing adaptable business models tailored to each countrys unique market conditions. The incumbent will spearhead the launch and growth of finance companies in new markets such as Egypt and Kuwait, ensuring compliance, sustainable operations, and long-term profitability.

Through effective relationship management and market insight, the Head of New Markets will drive the companys successful entry and establishment in targeted regions.

What you will do:

• Develop and execute market entry strategies
  Define and lead a comprehensive go-to-market strategy for launching financial services in new countries. This includes identifying viable markets, conducting feasibility studies, aligning with corporate goals, and securing internal approvals for market entry. The strategy should cover legal, financial, operational, and customer dimensions.

• Establish and maintain strategic partnerships with banks
  Identify, negotiate, and formalize partnerships with reputable local and regional banks to support operational needs such as lending, collections, distribution, and risk-sharing. Ensure that these partnerships align with the companys commercial strategy and regulatory expectation.

• Build and maintain relationships with local regulators
  Proactively engage with financial regulators, central banks, and other relevant authorities to ensure compliance with local laws. Develop mutual trust and open communication channels to support long-term licensing, auditing, and regulatory approval processes.

• Lead cross-functional teams to deliver market expansion goals
  Provide leadership and alignment across internal teams (product, legal, finance, operations, risk, etc.) to ensure cohesive execution of the market entry plan. Promote clear roles, milestones, and accountability for each function in the expansion timeline.

• Design and implement country-specific business models
  Create a locally optimized business model that reflects the economic conditions, customer behaviour, credit risk profiles, and regulatory framework of each new market. Ensure that the model is adaptable and scalable and aligns with long-term profitability goals.

• Stakeholders Management
  Building and maintaining productive relationships with stakeholders to ensure alignment, support, and successful outcomes.

• Team development and performance
  Enhancing team cohesion, skills, and alignment to achieve high performance and organizational goals.

• Ensure financial performance and risk management
  Oversee the financial health of new operations, including revenue generation, cost control, credit risk, and overall profitability. Put in place financial controls, risk policies, and performance monitoring tools tailored to the new market environment.

Required Skills to be successful:

• Proven Market Expansion Experience
• Financial Services Expertise
• Strategic and Commercial Acumen
• High Integrity and Ethical Leadership

What equips you for the role:

• Bachelors degree in business, Finance, Economics, or a related field (MBA preferred)
• Market expansion and business development in emerging regions
• Strong knowledge of financial services and banking products
• Strategic planning and commercial analysis
• Regulatory compliance and risk management
• Cross-cultural negotiation and stakeholder engagement
• Data-driven decision-making and customer insight
• Operational execution and team leadership
• Proficiency in financial modelling, commercial analysis, and strategic planning
• Languages: Fluent English, Arabic
• In-depth knowledge of financial services and banking products
• Strong understanding of market entry strategies and business development
• Familiarity with regulatory frameworks across multiple regions

About Al-Futtaim Automotive

A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia and Africa. Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the worlds most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM.

We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers - right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences.

We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial & construction equipment. What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth, throughout the career path. This is Al-Futtaim Automotive and we empower talent to move forward.

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