Sales Excellence Manager

1 day ago


Ludhiana, Punjab, India Varun Beverages Limited Full time ₹ 15,00,000 - ₹ 25,00,000 per year
  • Sales Efficiency

Work in close collaboration of the field sales team to improve upon sales efficiency parameters: Penetration%, Bill cuts per day per route, Effective Calls, VPO, VPR aligned to the business objectives as set by the UNIT

  • Distribution Management

Support Field team in identifying distribution gaps - New retailers, Distributors, Vehicles etc and help in onboarding them in the system

  • Process/Infrastructure

Manage & ensure adequate adoption of processes/tools associated with interactions between Logistics - Distributor - Field Force Retailer (DMS/SFA-SAMNA, Compliance Audits etc). Ensure relevant infrastructural elements are in place to support the aforementioned.

  • Master Data Management

Continuous improvement in master data accuracy: Geo Tagging, Channel Bifurcation, Customer Master, Vehicle Master, Hierarchy mapping

  • Information/insights generation

Analyze Sales data to provide relevant insights for improving upon operational efficiencies. Support field sales team by ensuring accurate & in time reporting.

  • New Initiatives

Support field team in enabling implementation & adoption of new systems/processes. This will include distributor alignment, salesman training, relevant data collection and identified issue resolution


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