
Sales Manager
6 days ago
Job Title: Sales Manager Dairy Industry
Location: Vapi (covering Daman, Silvassa, Valsad & Surat region)
Department: Sales & Marketing
Reports To: Regional Head / Business Head
Job Purpose:
To drive sales growth and market penetration of dairy products in the assigned region by managing distributors, retailers, and institutional clients, while leading and motivating the sales team.
Key Responsibilities:
- Develop and implement sales strategies to achieve monthly and annual targets.
- Expand distribution network and ensure product availability across the assigned geography.
- Build and maintain strong relationships with distributors, retailers, and key accounts.
- Monitor market trends, competitor activities, and suggest corrective actions.
- Handle institutional sales (hotels, restaurants, caterers, etc.) and modern trade.
- Lead, train, and motivate sales executives/representatives to achieve performance goals.
- Ensure timely collections and adherence to company credit policies.
- Plan and execute promotional activities to increase brand visibility.
- Prepare periodic sales reports, forecasts, and MIS updates.
Key Skills & Competencies:
- Strong knowledge of FMCG/Dairy industry sales & distribution.
- Good communication, negotiation & people management skills.
- Ability to work under pressure and deliver results.
- Proficiency in MS Office, reporting, and data analysis.
- Problem-solving and decision-making skills.
Qualifications & Experience:
- Graduate in any discipline (MBA in Marketing preferred).
- Minimum 5-8 years of experience in FMCG/Dairy Sales, with at least 23 years in a managerial role.
- Experience in handling South Gujarat region (Vapi, Valsad, Surat, Silvassa, Daman) preferred.
- Must have own vehicle and willingness to travel extensively.
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