Senior Director

3 days ago

Gurgaon, Haryana, India Publicis Groupe Full time ₹ 20,00,000 - ₹ 25,00,000 per year

The
Senior Director – Programmatic
is a strategic leadership role responsible for defining, leading, and scaling the programmatic media practice across multiple clients and agency teams within Publicis Groupe. The role requires a balance of strategic vision, operational excellence, team leadership, and innovation to ensure that clients leverage the full potential of programmatic media and data-driven marketing.

Key Responsibilities

1. Strategic Leadership

  • Define and drive the overall programmatic vision and roadmap across clients and agency teams.
  • Lead strategy development for large-scale programmatic campaigns encompassing brand, performance, and full-funnel objectives.
  • Partner with senior client stakeholders to position Publicis Groupe as a trusted advisor on digital transformation and data-led media strategy.

2. Client & Business Growth

  • Oversee a portfolio of key accounts to ensure delivery of business outcomes and client satisfaction.
  • Identify and drive growth opportunities, including new business pitches and cross-functional integration within Groupe offerings.
  • Represent the programmatic practice in strategic reviews and leadership forums.

3. Practice Development & Operations

  • Establish best-in-class frameworks for audience strategy, measurement, inventory management, and data partnerships.
  • Standardize operational processes across DSPs (DV360, The Trade Desk, Amazon DSP, Xandr, etc.) to enhance efficiency and transparency.
  • Ensure compliance with data privacy, brand safety, and quality standards across all campaigns.

4. Innovation & Technology

  • Champion innovation through the adoption of emerging programmatic technologies, AI, retail media, and CTV solutions.
  • Collaborate with product and data science teams to build proprietary tools and automation frameworks.
  • Drive partnerships with major media, data, and tech providers to enhance the Groupe's competitive advantage.

5. Team Leadership

  • Lead, mentor, and inspire a high-performing team of programmatic strategists, managers, and traders.
  • Build talent capability through structured training, performance management, and career development programs.
  • Foster collaboration across media planning, analytics, and creative teams to deliver unified marketing solutions.

Key Skills & Competencies

  • Strong understanding of
    programmatic ecosystems
    ,
    ad tech architecture
    , and
    digital media strategy
  • Deep expertise across DSPs, DMPs, CDPs, and measurement frameworks
  • Strategic acumen with strong analytical and business storytelling skills
  • Experience in
    agency operations, client leadership, and commercial management
  • Proven ability to lead cross-functional teams and manage large-scale transformation initiatives
  • Excellent stakeholder management and executive communication skills

Qualifications & Experience

  • Bachelor's or Master's degree in Marketing, Business, or related field
  • 10–15 years of experience
    in digital media, with a minimum of
    7 years in programmatic leadership roles
  • Demonstrated success in managing large client portfolios or digital media transformation mandates
  • Experience in handling both
    brand and performance-driven
    advertisers
  • Prior experience with leading programmatic teams in a
    global or network agency
    is highly preferred

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