Regional Sales Manager

Job Title: Regional Sales Manager

Industry: Offset Printing & Packaging

Location : Nettoor

Reporting To: Managing Director

Job Summary:

We are looking for a proactive and result-oriented Regional Sales Manager (Kerala) to lead and expand our business in the offset printing and packaging industry. The ideal candidate will be responsible for driving revenue growth, enhancing market share, and building strong customer relationships, while also ensuring profitability and operational efficiency. This is a strategic role that combines leadership, planning, and hands-on execution.

Key Responsibilities:

• Lead and manage daily sales operations across all territories.

• Monitor sales performance, set monthly/quarterly targets, and ensure consistent achievement.

• Forecast market trends and analyse customer demand to adjust strategies accordingly.

• RSM should demonstrate the ability to consistently achieve and exceed assigned sales targets.

• Ensure focus not only on achieving targets but also on improving overall profit margins.

• Evaluate sales techniques and processes regularly to improve effectiveness.

• Develop and implement strategic marketing plans specific to the printing and packaging industry.

• Identify and seize new market opportunities to boost product visibility and revenue.

• Work closely with the marketing team to design effective promotional campaigns and advertising.

• Leverage market trends to create innovative strategies for product positioning.

Team Management:

• Recruit, train, and guide sales and marketing team members.

• Provide coaching, support, and performance feedback to team members.

• Build a results-driven team culture with clear performance expectations and accountability.

• Motivate the team through goal setting, recognition, and professional development.

Strategic Planning & Reporting:

• Prepare and manage the annual sales and marketing budget.

• Formulate field sales plans and allocate resources for maximum output.

• Gather market and competitor data, prepare sales reports, and present insights to management.

• Frame and trial new policies, strategies, and action plans in collaboration with senior leadership.

• Assign responsibilities with clear checkpoints for each process and project.

Client Relationship & Business Development:

• Develop and maintain strong relationships with key clients and strategic partners.

• Act as the primary point of contact for major customers and ensure high satisfaction.

• Represent the company at industry events, exhibitions, and client meetings.

• Explore opportunities for long-term contracts and repeat business.

Key Skills & Competencies:

• In-depth understanding of the printing and packaging industry

• Excellent leadership and team-building capabilities

• Strong knowledge of B2B marketing and sales strategies

• Analytical thinking and data-driven decision-making

• Excellent communication and negotiation skills

• Ability to manage budgets and optimize costs

• Familiarity with CRM tools and MS Office Suite

Qualifications & Experience:

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field

• Minimum 7 years of experience in sales and marketing, with at least 3 years in a managerial role

• Experience in offset printing and packaging is mandatory

Additional Requirements:

• Willingness to travel as per business needs

• Ability to handle pressure and meet deadlines

• Strong organizational and problem-solving skills

• Flexibility to adapt to changing business needs

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