AI-Equipped Lead Generation Specialist

About PayAgency

PayAgency is a global high-risk payment solutions provider specializing in industries such as gaming, forex, crypto, travel, adult, and high-risk eCommerce. We power merchants, PSPs, and fintech companies with multi-acquirer routing, white-label PSP setups, payment orchestration, fraud prevention, and stable high-risk acquiring.

We're expanding fast, and we're looking for a smart, AI-driven lead generation specialist who can leverage automation + creativity to bring in high-quality prospects across global markets.

If you love AI tools, data-driven prospecting, and the thrill of filling a pipeline with qualified opportunities — this role is for you.

Position Overview

As the
AI-Equipped Lead Generation Specialist
, your role is to use advanced AI tools, scraping platforms, automation systems, and intelligent workflows to identify, qualify, and generate leads for PayAgency's sales team. You will be responsible for filling the pipeline with
high-risk merchants, PSP partners, fintech companies, and referral networks
.

Your work directly fuels revenue, merchant acquisition, and partnerships — making you one of the most critical members of the growth engine.

Key Responsibilities1. AI-Driven Lead Generation

• Use GPT-based agents, scraping tools, automation workflows, and custom prompts to identify high-quality leads.
• Build targeted lists across industries like
  gaming, forex, crypto, adult, nutra, high-risk eCom, travel
  , etc.
• Extract data from LinkedIn, directories, databases, events, and online communities using ethical automation.

2. Qualification & Enrichment

• Analyze merchant websites, traffic types, risk levels, and business models.
• Use AI to enrich each lead with:
• Contact information
• Company profile
• Estimated volumes
• Risk category
• Potential synergy with PayAgency

3. Outreach Preparation

• Work with sales reps to craft personalized AI-written outreach emails.
• Create segmentation buckets based on:
• Industry
• Volume
• Region
• Pain points (approvals, settlements, chargebacks, compliance, etc.)

4. Database Management

• Maintain clean, organized CRM records.
• Ensure leads are categorized correctly (merchant / PSP / white-label / referral).
• Update statuses, enrich profiles, and support handovers to Account Executives.

5. Reporting & Optimization

• Track lead volumes, conversion rates, response rates, and campaign performance.
• Use AI and analytics tools to refine targeting and improve lead quality.
• Suggest new verticals, territories, or acquisition channels.

What Success Looks Like

• Consistent weekly lead numbers
  delivered to the sales team.
• High-quality, verified contacts
  with clear business descriptions and relevance.
• Increased
  merchant closures
  ,
  PSP partnerships
  , and
  white-label deals
  due to your lead flow.
• Efficient use of AI tools to automate 60–80% of manual processes.
• Proactive scouting of new sectors and emerging high-risk categories.

Required Skills & Experience Technical & AI Skills

• Experience using AI tools (ChatGPT, Claude, Perplexity, LLM agents).
• Knowledge of scraping tools (Apollo, Clay, Lusha, PhantomBuster, Octoparse, etc.).
• Familiarity with CRM platforms (HubSpot, Pipedrive, Zoho).
• Ability to create automation workflows using tools like Make, Zapier, n8n, Bardeen.

Lead Gen Expertise

• 2–4 years in lead generation, growth, SDR/BDR, or demand gen roles.
• Experience in fintech or high-risk industries is a
  strong plus
  .
• Understanding of merchant payment flows, risk categories, and compliance is preferred.

Soft Skills

• Extremely detail-oriented and organized.
• Highly analytical and data-driven.
• Capable of working independently in a fast-paced remote environment.
• Strong communicator with a proactive, "figure it out" mentality.

Preferred Experience (Nice to Have)

• Exposure to high-risk payment processing: gaming, forex, crypto, nutra, etc.
• Knowledge of merchant underwriting & KYC/KYB basics.
• Understanding of affiliate networks or PSP/acquirer ecosystems.
• Basic understanding of APIs, payment gateways, payment orchestration.

Why Join PayAgency?

• Work in one of the most dynamic, profitable niches of fintech.
• Use cutting-edge AI tools daily — we encourage innovation.
• Remote-first team, global culture.
• Fast career growth based on performance.
• Opportunity to work closely with leadership and shape the company's expansion.