kam
2 weeks ago
Main Purpose of Job
Build and develop relationships with Key Accounts at a Portal & Brand level. Develop Joint Business Plans by aligning customer objectives, needs and KPIs with Partnered Brands & Eagle's business objectives to drive Profitable and Sustained growth for both. Develop strategy for shoppers on Key Accounts basis customer/channel insights. Give input to the sales, marketing, and supply chain team on marketing opportunities on customer platforms: develop and execute marketing campaigns leveraging retailer capabilities
Key Outputs:
The job must deliver the main results to achieve its purpose.
Key Account Management and Growth Strategies
· Drive sales growth through strategic management of key accounts:
· Lead trade negotiations and implement best practices to foster profitable growth for the brand and Eagle.
· Utilize channels to develop and launch New Product Developments (NPDs) and collaborate with key accounts to drive sales for the brand
· Cultivate win-win relationships with customer and align customer investments with Joint Business Plan (JBP) objectives.
· Develop shopper insights in collaboration with key accounts to support brand objectives.
Marketplace Optimization
· Collaborate with the seller, Brand & internal organizations' ecosystem to devise logistics solutions for cost reduction, inventory management, and enhanced customer fill rates.
· Guide the team in maximizing customer capabilities for effective Content execution on the marketplace.
Staying Ahead of the Curve
· Stay abreast of the industry's evolving models, processes, and best practices to inform marketing plans based on shopper insights.
· Foster relationships with competition and channel partners to enhance marketing strategies.
Skills
Previous experience required: years in KAM, Category management, Business development roles
Preferred - MBA, Masters
Excel
Communication
Negotiation
Job Type: Full-time
Pay: ₹25, ₹30,000.00 per month
Benefits:
- Provident Fund
Work Location: In person
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