
Kam
4 days ago
Main Purpose of Job
Build and develop relationships with Key Accounts at a Portal & Brand level. Develop Joint Business Plans by aligning customer objectives, needs and KPIs with Partnered Brands & Eagle's business objectives to drive Profitable and Sustained growth for both. Develop strategy for shoppers on Key Accounts basis customer/channel insights. Give input to the sales, marketing, and supply chain team on marketing opportunities on customer platforms: develop and execute marketing campaigns leveraging retailer capabilities
Key Outputs:
The job must deliver the main results to achieve its purpose.
Key Account Management and Growth Strategies
- Drive sales growth through strategic management of key accounts:
- Lead trade negotiations and implement best practices to foster profitable growth for the brand and Eagle.
- Utilize channels to develop and launch New Product Developments (NPDs) and collaborate with key accounts to drive sales for the brand
- Cultivate win-win relationships with customer and align customer investments with Joint Business Plan (JBP) objectives.
- Develop shopper insights in collaboration with key accounts to support brand objectives.
Marketplace Optimization
- Collaborate with the seller, Brand & internal organizations’ ecosystem to devise logistics solutions for cost reduction, inventory management, and enhanced customer fill rates.
- Guide the team in maximizing customer capabilities for effective Content execution on the marketplace.
Staying Ahead of the Curve
- Stay abreast of the industry's evolving models, processes, and best practices to inform marketing plans based on shopper insights.
- Foster relationships with competition and channel partners to enhance marketing strategies.
**Skills**:
Previous experience required: 1.5- 2 years in KAM, Category management, Business development roles
Preferred - MBA, Masters
Excel
Communication
Negotiation
Pay: ₹25,000.00 - ₹30,000.00 per month
**Benefits**:
- Provident Fund
Work Location: In person
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