Head - Advertising (Monetization & Sales)

The Head Advertising (Monetization & Sales) role is pivotal in driving revenue growth through innovative advertising and solution selling of marquee properties at Mumbai International Airport Limited (MIAL), Navi Mumbai Internatinal Airport (NMIAL) and 6 Regional Airports. This position focuses on leveraging Adani Airports world-class infrastructure, , to maximize non-aeronautical revenue streams. The role aligns with Adani Groups vision of transforming Adani Airports into a global benchmark for operational excellence and passenger experience. Key collaborations include partnerships with global and domestic brands, , and government entities to enhance advertising and sales opportunities. This role focuses on identifying client needs and delivering tailored advertising solutions that drive measurable business outcomes. The ideal candidate will combine deep industry knowledge with consultative selling skills to build lasting client relationships.

Key Responsibilities of Role

1. Identify and pursue new business opportunities through strategic prospecting and networking.
2. Conduct in-depth consultations to understand client goals, challenges, and target audiences.
3. Develop customized monetization strategies based on audience engagement, content type, and leverage captive environment capabilities across entire airport ecosystem.
4. Tailored solution design by building a customized advertising strategy that integrates the new concept, aligning the solution with the advertisers goals (e.g., brand awareness, lead generation, conversions).
5. Collaborate with mainline agencies, poster specialist agencies, direct advertisers and analytical teams to design and execute campaigns.
6. Create customized advertising proposals aligned with client objectives and budget.
7. Manage the full sales cycle from initial outreach to closing and post-sale support.
8. Stay informed on industry trends, emerging technologies, and competitive landscape.
9. Monitor and analyze key performance indicators (KPIs) to assess the eectiveness of sales strategies and make data-driven adjustments as needed.
10. Represent Adani Airports in industry forums and conferences to showcase its advertising capabilities and explore new business opportunities.

Educational Background:

1. Bachelors degree in marketing, Business Administration, or a related eld (mandatory).
2. MBA or equivalent postgraduate qualication in Sales, Marketing, or Media Management (preferred).

Required Qualications & Experience:

1. Minimum of 12 years of experience in concept selling of various advertising media formats in a full-service agency or large media house past experience in delivering storytelling-driven campaigns that integrate brand values.
2. Proven track record of driving revenue growth in a high-trac environment,
3. Strong understanding of advertising trends, digital media platforms, and customer engagement strategies
4. Demonstrated success in managing large-scale advertising campaigns and achieving revenue targets.

Domain Expertise:

1. Expertise in advertising media sales, including agency and direct sales, with a focus on high- trac environments
2. Experience in collaborating with government and non-government entities to develop and execute advertising initiatives.

Digital & Operational Tools:

1. Advanced knowledge of analytics tools (e.g., Tableau, Power BI) for data-driven decision- making.
2. Familiarity with digital advertising tools (e.g., Google Ads, Adobe Marketing Cloud) for campaign management.

Leadership Capabilities:

1. Strong relationship management skills with advertising agencies, corporate clients, and technology providers.
2. Proven ability to lead cross-functional teams and drive collaboration across departments.
3. Excellent negotiation and communication skills, with a focus on building long-term partnerships.
4. Strategic thinking and problem-solving abilities, with a track record of achieving measurable results.