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Ecommerce & Performance Manager
2 weeks ago
JOB DESCRIPTION
Department: Growth
Location: Sector 62, Gurugram
Experience Required: 4-6 years
About Barosi:
Barosi is an authentic food brand, celebrating Bharat and India through its products like Ghee, Honey, Oil, Pickles, etc. and stories. We are seeking a Growth Manager to join our dynamic team The ideal candidate will be responsible for planning and executing growth strategies, managing marketing spends, optimizing performance across platforms, and leading initiatives to drive customer acquisition, retention, and revenue growth.
Key Responsibilities:
Growth Strategy & Planning: Create and execute growth strategies for E-commerce and D2C website channels, developing monthly, quarterly, and annual targets for customer acquisition, retention, and conversion improvements.
Performance Marketing Management: Manage and optimize Meta, Google, and platform-specific marketing campaigns, collaborating with internal teams and external agencies to ensure effective execution and maximize ROI.
Pricing & Promotions: Conduct regular competitive pricing analysis and develop monthly discounting and promotional strategies customized for specific channels, SKUs, and geographies, ensuring promotional spends drive optimal conversions.
Creative Development Coordination: Work closely with creative agencies to brief, review, and approve marketing assets including ads, banners, and landing pages, and monitor creative performance across marketing channels to enhance engagement and results.
Analytics, Reporting & Insights: Lead the development of dashboards and analytical models to monitor marketing and business performance, providing actionable insights on metrics such as CAC, LTV, revenue growth, and marketing ROI.
Website Management: Collaborate with technical and design teams to improve Shopify website performance, optimize landing pages, and implement new features to enhance user experience and conversion rates.
Export Growth Initiatives: Manage and drive international business expansion through direct export orders and strategic partnerships, identifying new opportunities for brand growth in global markets.
Stakeholder and Team Management: Work closely with marketplace managers to drive performance on E-commerce platforms, and manage a team of executives and external agencies to effectively execute growth plans.
Requirements:
Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
4-7 years of experience in Growth, Performance Marketing, or E-commerce Management, preferably within D2C or FMCG sectors.
Strong understanding of E-commerce sales funnels and digital marketing platforms (Meta, Google, Amazon, Instamart, etc.).
Hands-on experience with Shopify (both frontend and backend knowledge is a plus).
Proficiency in analytics tools such as Microsoft Excel, Google Analytics, Power BI, or similar.
Strong data-driven decision-making and analytical abilities.
Excellent communication, planning, and stakeholder management skills.
Prior experience in export market expansion is an added advantage.
Ability to work independently and in a fast-paced, growth-oriented environment
