Senior Manager Business Planning
7 days ago
Senior Manager Business Planning
Location
: HSR Layout, Bengaluru
Working Days
: 6 Days, In Office
Key Responsibilities:
1. Strategic Planning & RCA
- Build out structured frameworks to
track key YouTube performance metrics
: video inputs, watch-time, views, subscriber growth, conversion ratios, revenue. - Develop hypotheses and perform RCA
where performance diverges from benchmarks — e.g., declining subscriber growth despite increasing content volume. - Identify broken links in the funnel — from
content creation to content outcome
— and develop initiatives to fix or optimize them.
2. Channel Performance Forecasting
- Design
weekly, monthly, and quarterly metric projections
using statistical and data trend models. - Forecast subscriber growth, content productivity, and ROI by channel type, content theme, or creator tier.
- Build
predictive models
to guide content planning and budgeting.
3. Financial & Operational Integration
- Link YouTube performance metrics to broader
business KPIs
(e.g., cost per subscriber, lead-to-customer funnel, revenue per video). - Conduct financial analysis on
cost per video, revenue attribution, and ROI
of various content buckets. - Provide inputs to senior leaders on
channel profitability and monetization potential.
4. Dashboarding & Data Storytelling
- Create and maintain
live dashboards
in Google Sheets or Looker Studio to track top-level and granular performance metrics. - Translate complex data into clear visual stories for executive updates.
- Provide
weekly/fortnightly briefings
to Content Strategy, Finance, and Marketing leaders.
5. Cross-Team Collaboration
- Work closely with:
- Content Ops
for real-time data integration - Category & Growth Teams
to track and plan subscriber acquisition through YouTube - Finance
to model channel budgets and ROI - Founders and CXOs
for quarterly strategic reviews - Collaborate with
teachers, editors, and script leads
to tie data into creative strategies and experimentation.
6. Experimentation & Continuous Optimization
- Build a robust
A/B testing framewor
k across content types, thumbnails, titles, and formats - Track cohort behaviors and
engagement curve
s to identify stickiness patterns - Suggest and test optimizations based on behavioral analytics and subscriber drop-off patterns
Key Skills & Competencies:
● Strong expertise in business finance, planning, and analysis.
● Advanced proficiency in financial modeling, forecasting, and scenario planning.
● Strong command of data visualization and BI tools (Excel, Power BI, Tableau, SQL preferred).
● Excellent analytical and problem-solving skills with attention to detail.
● Ability to translate financial and data insights into clear business recommendations.
● Strong communication, stakeholder management, and presentation skills.
● High level of business acumen with the ability to work in a dynamic environment.
Qualification & Experience:
● MBA (Finance/Strategy) or CA/CPA/CFA with relevant experience.
● 6–12 years of progressive experience in business planning, FP&A, or strategy & finance roles.
● Prior experience in high-growth industries (e.g., EdTech, Technology, Consumer, Services)
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