Senior Manager Business Planning

7 days ago

Bengaluru, Karnataka, India Vedantu Full time ₹ 20,00,000 - ₹ 25,00,000 per year

Senior Manager Business Planning

Location
: HSR Layout, Bengaluru

Working Days
: 6 Days, In Office

Key Responsibilities:

1. Strategic Planning & RCA

  • Build out structured frameworks to
    track key YouTube performance metrics
    : video inputs, watch-time, views, subscriber growth, conversion ratios, revenue.
  • Develop hypotheses and perform RCA
    where performance diverges from benchmarks — e.g., declining subscriber growth despite increasing content volume.
  • Identify broken links in the funnel — from
    content creation to content outcome
    — and develop initiatives to fix or optimize them.

2. Channel Performance Forecasting

  • Design
    weekly, monthly, and quarterly metric projections
    using statistical and data trend models.
  • Forecast subscriber growth, content productivity, and ROI by channel type, content theme, or creator tier.
  • Build
    predictive models
    to guide content planning and budgeting.

3. Financial & Operational Integration

  • Link YouTube performance metrics to broader
    business KPIs
    (e.g., cost per subscriber, lead-to-customer funnel, revenue per video).
  • Conduct financial analysis on
    cost per video, revenue attribution, and ROI
    of various content buckets.
  • Provide inputs to senior leaders on
    channel profitability and monetization potential.

4. Dashboarding & Data Storytelling

  • Create and maintain
    live dashboards
    in Google Sheets or Looker Studio to track top-level and granular performance metrics.
  • Translate complex data into clear visual stories for executive updates.
  • Provide
    weekly/fortnightly briefings
    to Content Strategy, Finance, and Marketing leaders.

5. Cross-Team Collaboration

  • Work closely with:
  • Content Ops
    for real-time data integration
  • Category & Growth Teams
    to track and plan subscriber acquisition through YouTube
  • Finance
    to model channel budgets and ROI
  • Founders and CXOs
    for quarterly strategic reviews
  • Collaborate with
    teachers, editors, and script leads
    to tie data into creative strategies and experimentation.

6. Experimentation & Continuous Optimization

  • Build a robust
    A/B testing framewor
    k across content types, thumbnails, titles, and formats
  • Track cohort behaviors and
    engagement curve
    s to identify stickiness patterns
  • Suggest and test optimizations based on behavioral analytics and subscriber drop-off patterns

Key Skills & Competencies:

● Strong expertise in business finance, planning, and analysis.

● Advanced proficiency in financial modeling, forecasting, and scenario planning.

● Strong command of data visualization and BI tools (Excel, Power BI, Tableau, SQL preferred).

● Excellent analytical and problem-solving skills with attention to detail.

● Ability to translate financial and data insights into clear business recommendations.

● Strong communication, stakeholder management, and presentation skills.

● High level of business acumen with the ability to work in a dynamic environment.

Qualification & Experience:

● MBA (Finance/Strategy) or CA/CPA/CFA with relevant experience.

● 6–12 years of progressive experience in business planning, FP&A, or strategy & finance roles.

● Prior experience in high-growth industries (e.g., EdTech, Technology, Consumer, Services)

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