Senior Associate Planning

6 days ago


Bengaluru, Karnataka, India Puma Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Job title: Senior Associate Planning & Merchandising LFR

Location: Bangalore

Position Summary: This role is responsible for driving demand planning, sales enablement, and inventory management for Large Format Retail (LFR), Shop-in-Shop (SIS), and Outright Distribution business.

It requires a strong analytical mindset, effective cross-functional collaboration, and a deep understanding of retail dynamics to ensure accurate forecasting, optimal stock availability, and the achievement of sales and margin targets.

Key Objectives:

  • Demand Planning & Sales Enablement
  • Demand Forecasting: Develop monthly sales targets at the store level, along with detailed day wise phasing of monthly targets for the Department Stores (i.e., Large Format Retail), Multi-Brand Regional Accounts (i.e., Shop-in-Shop)
  • Rolling Forecasts: Prepare monthly and quarterly rolling forecasts.
  • Sales Achievement: Monitor progress against sales targets and proactively adjust promotional strategies as needed. Collaborate closely with the retail sales and Trading team to identify operational gaps and implement corrective actions.
  • Performance Monitoring: Track daily business performance and profitability through key performance indicators (KPIs).
  • Promotion Planning: Plan, track, and maintain the promotion calendar; conduct post-promotion analysis.
  • Markdown Management: Design data-backed promotional offers that balance revenue, profitability and inventory turnover objectives. Partner with the sales team to communicate and execute in-store promotions, customize offers/promos by location and align display.

Inventory Management

  • Buy Budget Estimation: Estimate buy budgets for future seasons for LFR and SIS channels. Track Open-To-Buy orders in the system based on the latest sales plan.
  • Stock Cover: Maintain optimal stock cover at stores to ensure availability and minimize overstock.
  • Returns Management: Estimate and track returns (both in-season and post-season) from stores to the warehouse.
  • Warehouse Outwards: Estimate monthly warehouse-to-store stock movements.
  • Plan Monthly and Yearly sales targets and estimate buy budgets for the Outright Distribution Business.

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