Digital Marketing Specialist

6 days ago

Janakpuri, Delhi, India Grow More Studio Full time ₹ 3,00,000 - ₹ 4,20,000 per year

Key Responsibilities

  • Meta (Facebook & Instagram) Ads Management
  • Plan, set up, and optimize lead generation campaigns.
  • Perform audience research, split testing (A/B), and reduce cost per lead.
  • Monitor campaign performance daily and prepare reports.
  • Creative & Content Coordination
  • Plan ad creatives, carousels, and video concepts aligned with campaign goals.
  • Coordinate with graphic designers or edit basic creatives themselves if required.
  • Ensure all creatives meet branding guidelines and conversion-focused design principles.
  • Lead Quality Management
  • Monitor lead flow to ensure relevance and quality.
  • Suggest landing page/form improvements for better conversions.
  • Work closely with clients' sales teams to pass feedback and refine targeting.
  • Social Media Management
  • Plan and post regular content on client accounts (static posts, reels, stories).
  • Maintain consistency of brand voice and engagement.
  • Respond or coordinate with clients to handle comments/messages if needed.
  • Performance Analysis & Reporting
  • Prepare weekly/monthly reports with insights and recommendations.
  • Track key metrics (CPL, CTR, CPM, conversions) to demonstrate ROI.
  • Market Research & Strategy
  • Keep updated with Meta Ads trends, policies, and competitor campaigns.
  • Suggest new ideas to scale campaigns or explore additional platforms (Google, LinkedIn).
  • Client Coordination
  • Handle day-to-day updates and approvals with clients.
  • Ensure tasks are delivered on time without your constant intervention.
  • Process Ownership
  • Take full responsibility for campaign results and daily execution.
  • Document strategies and maintain a clear workflow to avoid missed tasks.

Job Types: Full-time, Permanent

Pay: ₹25, ₹35,000.00 per month

Benefits:

  • Health insurance

Work Location: In person

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