
Digital Marketing Specialist
4 days ago
Key Responsibilities
- Meta (Facebook & Instagram) Ads Management
- Plan, set up, and optimize lead generation campaigns.
- Perform audience research, split testing (A/B), and reduce cost per lead.
- Monitor campaign performance daily and prepare reports.
- Creative & Content Coordination
- Plan ad creatives, carousels, and video concepts aligned with campaign goals.
- Coordinate with graphic designers or edit basic creatives themselves if required.
- Ensure all creatives meet branding guidelines and conversion-focused design principles.
- Lead Quality Management
- Monitor lead flow to ensure relevance and quality.
- Suggest landing page/form improvements for better conversions.
- Work closely with clients' sales teams to pass feedback and refine targeting.
- Social Media Management
- Plan and post regular content on client accounts (static posts, reels, stories).
- Maintain consistency of brand voice and engagement.
- Respond or coordinate with clients to handle comments/messages if needed.
- Performance Analysis & Reporting
- Prepare weekly/monthly reports with insights and recommendations.
- Track key metrics (CPL, CTR, CPM, conversions) to demonstrate ROI.
- Market Research & Strategy
- Keep updated with Meta Ads trends, policies, and competitor campaigns.
- Suggest new ideas to scale campaigns or explore additional platforms (Google, LinkedIn).
- Client Coordination
- Handle day-to-day updates and approvals with clients.
- Ensure tasks are delivered on time without your constant intervention.
- Process Ownership
- Take full responsibility for campaign results and daily execution.
- Document strategies and maintain a clear workflow to avoid missed tasks.
Job Types: Full-time, Permanent
Pay: ₹25, ₹35,000.00 per month
Benefits:
- Health insurance
Work Location: In person
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