Business Support Associate

Job Title: Business Support Associate (Tele caller Executive)

Company: Medcity Study Abroad

Location: Kannur

Employment Type: Full-time

General Overview of the Role

The Business Support Associate ( Tele caller Executive) plays a crucial role in ensuring smooth front-end support to students and parents who are interested in pursuing higher education abroad. The role focuses on lead generation, inquiry handling, CRM management, customer engagement, and coordination with internal teams to enable a seamless student journey from the first point of contact.

This position requires a professional who is target-driven, detail-oriented, and highly proactive in engaging with prospective students. The Business Support Associate acts as the first point of communication for inquiries and supports the counselling and marketing teams by ensuring the right information is provided at the right time.

Key Responsibilities

1. Lead Generation

• Initiate proactive outbound calls to potential students and parents to introduce Medcity Study Abroad's programs, services, and university partnerships.
• Research and identify prospective leads from various sources, including inquiry lists, online campaigns, and walk-ins.
• Qualify leads based on interest, eligibility, and intent to study abroad.
• Maintain a professional and informative communication approach while addressing initial questions.
• Ensure follow-up calls and lead nurturing activities are conducted consistently to convert inquiries into active leads.

2. Lead Calls & Conversion

• Conduct initial conversations with new leads, providing detailed information about available programs, visa processes, and counselling support.
• Assess each student's academic background and career interests to recommend suitable study destinations and courses.
• Enter and update all lead details accurately in the CRM system, ensuring real-time tracking of interactions.
• Coordinate with the Counselling and Sales teams to hand over qualified leads promptly for further follow-up and conversion.
• Monitor and track lead progress to ensure smooth movement through the sales funnel until final enrollment.

3. Database & CRM Management

• Maintain accurate, detailed, and organized records of all leads, calls, and interactions within the CRM platform.
• Regularly update the status of leads to reflect their stage in the student journey — from inquiry to counselling and admission.
• Generate and share periodic reports on lead performance, conversion rates, and follow-up activities.
• Ensure compliance with data entry standards and protect the confidentiality of all student information.
• Collaborate with management to improve database efficiency and optimize CRM usage for team productivity.

4. Customer Engagement

• Handle incoming inquiries from phone calls, emails, social media, and website chat platforms with professionalism and empathy.
• Respond to queries promptly, ensuring accurate and helpful information is provided.
• Build trust and rapport with students and parents through effective communication and active listening.
• Guide students on the next steps in their application process until they are connected with a counsellor.
• Follow up on pending inquiries to maintain engagement and encourage timely decision-making.

5. Collaboration & Support

• Coordinate closely with the Counselling, Operations, and Marketing teams to ensure smooth transition and consistent communication across departments.
• Provide support during marketing campaigns, education expos, webinars, and promotional events.
• Assist in collecting and preparing content such as student testimonials, video interviews, and promotional materials.
• Share feedback from students and parents with the marketing team to improve outreach strategies.
• Actively contribute to team discussions, meetings, and brainstorming sessions to improve lead handling and customer service.

6. Target Achievement

• Consistently meet or exceed daily, weekly, and monthly targets for outbound calls, qualified leads, and conversions.
• Demonstrate a performance-driven mindset with a focus on achieving measurable outcomes.
• Monitor key performance metrics and identify areas for improvement to achieve better results.
• Maintain professionalism and positive energy while handling high call volumes or challenging inquiries.
• Work under minimal supervision while maintaining accountability and commitment to company goals.

Qualifications / Skills Required

• Any Bachelors Degree Preferred
• Study Abroad / Counselling experienced candidates are preferred
• Immediate Joiners are Required
• Good Communication Skills Preferred

Job Type: Full-time

Application Question(s):

• Are you interested to manage leads and handle bulk calls for initial screening?
• Do you have any experience in tele calling, client management?
• Are you located in Kannur?

Work Location: In person