Senior Visual Designer – E-commerce
1 day ago
Senior Visual Designer – E-commerce & Ethnic / Luxury Fashion
Location: Hyderabad (Work from Office)
Experience Required: 4–6 years in E-commerce Design (Luxury Segment Preferred)
Employment Type: Full-Time (6 Days Working)
About Taruni:
Taruni is a leading ethnic and fusion fashion brand loved by modern Indian women. We blend heritage with elegance, offering premium collections through both offline stores and a fast-growing online presence. As we scale our digital footprint, we're seeking a creative design expert to take charge of all our visual and UI assets across platforms.
Role Overview:
We are hiring a Senior Visual Designer with strong e-commerce and ethnic luxury fashion sensibility to lead and manage the entire design system for our brand. You'll be responsible for everything visual — from our Shopify store to marketing creatives across platforms like WhatsApp, Meta (Facebook/Instagram), and Google Ads.
Key Deliverables & Tasks:E-commerce Store Design (Shopify)
· Own all visual design on the Shopify platform – homepage, product detail pages, landing pages.
· Regularly refresh banners, sliders, and festive themes.
· Ensure responsive layouts across desktop and mobile.
Campaign & Promotional Visuals
· Create premium-quality banners and hero creatives for festivals, sales, and new launches.
· Develop high-converting ad creatives for Meta (Facebook/Instagram), Google Ads, and other platforms.
· Align designs with campaign objectives.
Customer Communication Assets
· Design responsive emailers for product drops, festive promotions, and newsletters.
· Build WhatsApp campaign creatives optimized for mobile engagement.
· Ensure templates are brand-consistent and conversion-focused.
Ad Creatives for Performance Marketing
· Design variations for Meta, Google, and Instagram ads.
· Focus on conversion-optimized creatives that deliver strong CTR.
Photo Editing & Retouching
· Edit and enhance e-commerce product shoots and campaign imagery.
· Maintain luxury fashion standards in output (fabric details, skin tones).
Brand Visual Identity Consistency
· Maintain consistent use of colors, fonts, and design language across platforms.
· Build and manage a design system / style guide for cross-team usage.
Collaboration & Campaign Execution
· Work closely with marketing & e-commerce teams to translate briefs into visuals.
· Take end-to-end ownership of visual delivery, ensuring timeliness.
Short-Form Video Content
· Design & edit reels, festive shorts, and ad clips for campaigns.
· Ensure content is trendy, luxury-focused, and high-engagement.
UX/UI Optimization
· Enhance Shopify navigation, product filters, and checkout flow.
· Prioritize mobile-first experience and conversion improvements.
Data-Driven Design
· Conduct A/B testing of creatives and page layouts.
· Refine designs based on analytics (CTR, bounce rate, conversions).
Asset Library Management
· Maintain a central repository of design templates and campaign assets.
· Ensure easy access and reusability for the team.
Marketplace Creative Adaptation
· Adapt visuals for Myntra, Ajio, Amazon, and other third-party fashion platforms.
· Ensure compliance with platform-specific creative guidelines.
Omnichannel Visual Sync
· Align offline promotions with online campaigns for consistent brand image.
· Maintain uniform luxury identity across all touchpoints.
Preferred Skills & Qualifications:
· –6 years of design experience in e-commerce, especially in luxury fashion or ethnic wear.
· Portfolio showcasing Shopify websites, emailers, ad creatives, and edited images.
· Hands-on experience with Photoshop, Illustrator, Figma, Canva.
· Experience designing for Facebook, Instagram, WhatsApp, and Google Ads.
· Excellent photo editing and retouching skills for fashion shoots.
· Strong sense of design suited to luxury, festive, and ethnic fashion markets.
· Experience with D2C fashion brands preferred.
· Video editing skills preferred (short-form videos/reels).
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