Senior Visual Designer – E-commerce

Senior Visual Designer – E-commerce & Ethnic / Luxury Fashion

Location: Hyderabad (Work from Office)

Experience Required: 4–6 years in E-commerce Design (Luxury Segment Preferred)

Employment Type: Full-Time (6 Days Working)

About Taruni:

Taruni is a leading ethnic and fusion fashion brand loved by modern Indian women. We blend heritage with elegance, offering premium collections through both offline stores and a fast-growing online presence. As we scale our digital footprint, we're seeking a creative design expert to take charge of all our visual and UI assets across platforms.

Role Overview:

We are hiring a Senior Visual Designer with strong e-commerce and ethnic luxury fashion sensibility to lead and manage the entire design system for our brand. You'll be responsible for everything visual — from our Shopify store to marketing creatives across platforms like WhatsApp, Meta (Facebook/Instagram), and Google Ads.

Key Deliverables & Tasks:E-commerce Store Design (Shopify)

· Own all visual design on the Shopify platform – homepage, product detail pages, landing pages.

· Regularly refresh banners, sliders, and festive themes.

· Ensure responsive layouts across desktop and mobile.

Campaign & Promotional Visuals

· Create premium-quality banners and hero creatives for festivals, sales, and new launches.

· Develop high-converting ad creatives for Meta (Facebook/Instagram), Google Ads, and other platforms.

· Align designs with campaign objectives.

Customer Communication Assets

· Design responsive emailers for product drops, festive promotions, and newsletters.

· Build WhatsApp campaign creatives optimized for mobile engagement.

· Ensure templates are brand-consistent and conversion-focused.

Ad Creatives for Performance Marketing

· Design variations for Meta, Google, and Instagram ads.

· Focus on conversion-optimized creatives that deliver strong CTR.

Photo Editing & Retouching

· Edit and enhance e-commerce product shoots and campaign imagery.

· Maintain luxury fashion standards in output (fabric details, skin tones).

Brand Visual Identity Consistency

· Maintain consistent use of colors, fonts, and design language across platforms.

· Build and manage a design system / style guide for cross-team usage.

Collaboration & Campaign Execution

· Work closely with marketing & e-commerce teams to translate briefs into visuals.

· Take end-to-end ownership of visual delivery, ensuring timeliness.

Short-Form Video Content

· Design & edit reels, festive shorts, and ad clips for campaigns.

· Ensure content is trendy, luxury-focused, and high-engagement.

UX/UI Optimization

· Enhance Shopify navigation, product filters, and checkout flow.

· Prioritize mobile-first experience and conversion improvements.

Data-Driven Design

· Conduct A/B testing of creatives and page layouts.

· Refine designs based on analytics (CTR, bounce rate, conversions).

Asset Library Management

· Maintain a central repository of design templates and campaign assets.

· Ensure easy access and reusability for the team.

Marketplace Creative Adaptation

· Adapt visuals for Myntra, Ajio, Amazon, and other third-party fashion platforms.

· Ensure compliance with platform-specific creative guidelines.

Omnichannel Visual Sync

· Align offline promotions with online campaigns for consistent brand image.

· Maintain uniform luxury identity across all touchpoints.

Preferred Skills & Qualifications:

· –6 years of design experience in e-commerce, especially in luxury fashion or ethnic wear.

· Portfolio showcasing Shopify websites, emailers, ad creatives, and edited images.

· Hands-on experience with Photoshop, Illustrator, Figma, Canva.

· Experience designing for Facebook, Instagram, WhatsApp, and Google Ads.

· Excellent photo editing and retouching skills for fashion shoots.

· Strong sense of design suited to luxury, festive, and ethnic fashion markets.

· Experience with D2C fashion brands preferred.

· Video editing skills preferred (short-form videos/reels).