Growth Lead

19 hours ago

Gurgaon, Haryana, India HiAstro Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Growth Lead

Location: Gurgaon (In-office)
Type: Full-time

About HiAstro

HiAstro is building India's most delightful AI astrology chat app — hyper-personalized, 24/7, and deeply intuitive. We're blending technology and astro wisdom to create a strong user experience. The company is founded by a former Microsoft Copilot Product Manager with multiple patents in AI and user experience. We're backed by investors and are operating in 0→1 mode with sharp focus on product, growth, and user love.

Role Overview

As Consumer Growth Lead, you will take ownership of HiAstro's acquisition and retention engine. You'll work closely with the founder to drive growth using lean, creative, and highly iterative approaches. This is a high-impact, cross-functional role focused on organic, product-led, and community-driven growth.

Key Responsibilities

  • Identify and execute high-leverage growth hacks to drive user acquisition and engagement

  • Lead SEO and content-led distribution (blogs, YouTube, WhatsApp) to build top-of-funnel awareness

  • Build and optimize landing pages, onboarding flows, and referral mechanics

  • Drive retention through personalized lifecycle journeys and in-app nudges

  • Run A/B tests and work with design, product, and engineering to improve conversion

  • Track and analyze growth metrics across activation, retention, virality, and user feedback

  • Own and experiment with influencer, community, and UGC-led loops

  • Manage freelancers and creators to accelerate growth operations

What We're Looking For

  • 2–5 years of experience in consumer growth or digital marketing at a high-growth consumer tech startup

  • Strong pedigree: worked at a breakout startup or fast-scaling D2C/consumer product company

  • Proven track record of scaling a consumer product (ideally from 0→1 or 1→10)

  • Deep hands-on experience with Meta/Google Ads, GA4, Mixpanel, and retention tools

  • Analytical mindset — confident with dashboards, data-driven decision-making, and performance optimization

  • Strong creative instincts — you know what drives clicks, conversions, and user love

  • Bias to execution: fast tester, resourceful, and results-focused

  • Passionate about consumer apps, cultural trends, and building something meaningful in AI

Bonus Points

  • Experience in Indian consumer tech (fintech, astrology, spirituality, D2C, or AI)

  • Prior success with SEO, YouTube, or influencer-led growth at scale

  • Ability to lead cross-functional initiatives and manage junior team members or freelancers

  • Curiosity about astrology, consumer psychology, or building viral digital experiences

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