Performance Marketing Manager

1 day ago


Gurgaon, Haryana, India Kindly (YC W22) Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Title: Performance Marketing Manager

Location: Sector 39, Gurugram

Experience Required: 3–5 Years Immediate Joiner

Industry: Health & Wellness / D2C

Type: Full-Time | On-Site

About Kindly Health:

Kindly Health is a modern wellness brand focused on creating impactful, science-backed solutions in the personal and intimate wellness space. We're on a mission to normalize conversations around taboo health topics and empower people with better choices and products.

Role Overview:

We're looking for a strategic, creative, and data-driven Performance Marketing Manager to drive scalable customer acquisition and retention across digital channels. You'll be responsible for end-to-end campaign planning, execution, tracking, and optimization, ensuring a strong ROI while scaling brand visibility.

Key Responsibilities: Campaign Strategy & Execution

Plan, launch, and manage paid marketing campaigns across platforms like Meta (Facebook/Instagram), Google Ads, YouTube, and more.

Build and execute full-funnel strategies tailored for D2C performance—from awareness to conversion.

Develop and A/B test ad creatives, headlines, CTAs, and landing pages to optimize performance.

Data, Analytics & ROI

Monitor daily campaign performance metrics (CPC, CTR, ROAS, CAC, LTV).

Track conversion funnels using Google Analytics, GA4, Facebook Pixel, GTM, etc.

Create performance dashboards and weekly/monthly reports for leadership.

Marketplace & Website Marketing

Run performance campaigns for marketplaces (Amazon, Flipkart) and D2C platforms (Shopify) to boost traffic and conversions.

Collaborate with content and design teams for product page optimization, creative ads, and landing pages.

Cross-Functional Collaboration

Work closely with the creative, growth, influencer, and tech teams to ensure cohesive messaging and funnel optimization.

Coordinate with external agencies or freelancers (if any) for ad ops, automation, or creatives.

Tools & Platforms

Proficiency in Google Ads, Meta Ads Manager, YouTube Ads, Google Analytics (GA4), Hotjar, and UTM tracking tools.

Basic knowledge of email automation tools, retargeting strategies, and CRM integrations is a plus.

Qualifications:

3–5 years of hands-on experience in performance marketing

Proven track record of scaling D2C brands through paid ads.

Analytical mindset with strong Excel or data studio skills.

Deep understanding of CAC, ROAS, funnel drop-offs, and media buying strategies.

Experience with Shopify, Amazon Ads, or wellness/FMCG sector is a big plus.

Bonus Points If You:

Have worked in startups or high-growth brands.

Are passionate about wellness, personal care, or taboo-breaking topics.

Perks:

Be part of a fast-growing wellness startup making meaningful impact

Creative freedom & experimental mindset encouraged

Fun, young, and open work culture

If your skills are matching our requirement dm with ''Performance Marketing - Kindly Health'' in Title.

Office located in Sector 39, Gurugram



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