Marketing Manager

1 week ago

Delhi NCR, India BI Worldwide Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Role & responsibilities

  • End-to-end brand management, lead generation, thought leadership positioning, online marketing including social media management, SEO, SEM, sales collaterals and industry events management.
  • Identify key business target segments, develop & manage database for direct marketing initiatives, develop sales & marketing collaterals for pre-sales support and market awareness.
  • Support sales and business teams with regular product and solutions updates, presentations, collaterals, market, and competitive landscape information.
  • Develop and deliver marketing plan aligned with overall strategic organizational goals & objectives in conjunction with Marketing Head. Responsible for Monthly, Quarterly, and Yearly marketing budget & reviews.
  • Manage social media, creative, PR agencies, freelancers, third-party vendors for events and marketing campaigns.
  • Implement client satisfaction surveys, client relationship program together with client-facing teams.
  • Manage creative planning and execution for all inbound and outbound campaigns taking creative briefs, working with the creative team, and managing creative services process end to end.
  • Working knowledge of marketing automation such as SFDC, Pardot, Campaign Monitor, Bombora, Google Analytics.
  • Manage creative planning and execution for all inbound and outbound campaigns – taking creative briefs, working with the creative team and managing creative services process end to end
  • Working knowledge of marketing automation such SFDC, Pardot, Campaign Monitor, Bombora, Google Analytics.

Preferred candidate profile

  • Minimum 5 to 7 years of experience in B2B Marketing/ Direct & Digital Marketing/Client Marketing with thorough knowledge of marketing automation & analytical tools – SFDC, Pardot, Campaign Monitor, LI Sales Navigator, GA, etc.
  • Proven track record of developing and implementing result-oriented marketing and brand campaigns for B2B segment .
  • Must be inspired by digital marketing execution, embrace Marketing Automation concepts, and be obsessed with delivering a compelling customer experience through relevant, connected customer engagement.
  • Able to work independently and with limited supervision, highly self-motivated, and able to effectively manage various competing priorities.
  • Strong project and time management skills required.
  • Strong interface/stakeholder management skills and proven ability to work with influence and manage diverse teams outside the line as well.
  • Preferably MBA, PG in Marketing, Advertising, and Communication.
  • Most importantly, a Cool attitude towards work and life in general.

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