BTL Activation

1 week ago

Noida, Uttar Pradesh, India Book My Kitty Full time ₹ 2,00,000 - ₹ 2,40,000 per year

Job description:

About Book My Kitty:

We're the ultimate social event platform, curating memorable kitty parties, lifestyle gatherings, and exclusive offers — connecting vibrant communities with brands they'll love. With Book My Kitty, it's not just about events, it's about building powerful relationships between our audience and our partner brands.

Role Overview:

We're looking for a high-energy, network-savvy professional to lead on-ground activations while driving brand tie-ups and endorsement opportunities. You'll be the connector between Book My Kitty and lifestyle brands, ensuring partnerships translate into memorable campaigns, boosted visibility, and long-term collaborations.

Key Responsibilities:

  • Brand Tie-ups – Identify, pitch, and close partnerships with relevant brands (FMCG, lifestyle, F&B, beauty, apparel, home décor, etc.) that align with our audience.
  • Brand Endorsements – Work with partner brands to design endorsement opportunities through our events, influencers, and community presence.
  • Event-based Collaborations – Integrate brand partnerships seamlessly into kitty parties, pop-ups, exhibitions, and society activations.
  • On-ground Activation Management – Plan, organize, and execute brand-backed activations with flawless execution.
  • Relationship Building – Maintain strong, ongoing relationships with brand managers, PR teams, and event sponsors.
  • Negotiations & Proposals – Prepare partnership decks, negotiate deliverables, and ensure win-win collaborations.
  • Performance Tracking – Track ROI for brand tie-ups and activations; report on engagement, leads, and brand impact.

What We're Looking For:

  • 1–4 years' experience in BTL activations and brand partnerships (lifestyle, FMCG, events, hospitality preferred).
  • Strong networking and relationship-building skills — you know how to open doors and keep them open.
  • Excellent communication skills (English & Hindi) with the ability to pitch persuasively.
  • Understanding of brand marketing, endorsements, and sponsorship dynamics.
  • Self-driven, creative, and comfortable managing multiple activations/partners simultaneously.
  • Proficiency in MS Office (Excel, PowerPoint) for reporting and presentations.

Perks & Benefits:

  • Competitive salary + performance-based incentives.
  • Opportunity to network with top brands and high-profile personalities.
  • Exposure to creative brand integrations and premium lifestyle events.
  • Fun, collaborative, and idea-friendly work environment.

Reporting To: Head – Marketing & Partnerships

Contact Person : Sanjana Parmar ,

Job Types: Full-time, Permanent

Pay: ₹15, ₹20,000.00 per month

Application Question(s):

  • How many Events have you done ?
  • How many Sponsors are in touch with you ?
  • How many exhibitors are in touch with you ?

Education:

  • Bachelor's (Preferred)

Experience:

  • BTL: 1 year (Preferred)
  • B2B Marketing: 1 year (Preferred)
  • Event marketing: 1 year (Preferred)

Work Location: In person

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