
Marketing Manager
2 days ago
Position
: Marketing Manager – BTL & Offline Marketing
Location
: Noida
About Us:
Redcliffe Labs is India's fastest growing omnichannel Pan India diagnostics service provider having its services in 220+ cities through a network of 80+ owned advanced labs and 2000+ Collection Centers powered by home sample collection across India. We are on a mission to provide quality healthcare services at affordable rates making diagnostics easily accessible and convenient to one and all.
Position Overview:
We are seeking a strategic and execution-focused Marketing Manager – BTL & Offline Marketing to lead on-ground brand-building initiatives across India. This role includes planning and executing health camps, society activations, and brand partnerships to drive visibility and engagement at the grassroots level
Key Responsibilities:
• Drive BTL marketing and offline brand-building activities in target markets.
• Lead on-ground activations across societies, corporate hubs, and community health zones.
• Develop and manage long-term partnerships with aligned brands for collaborative promotions.
• Plan and oversee end-to-end execution of health camps – from concept to completion.
• Manage vendors, field staff, and execution partners to ensure seamless delivery.
• Coordinate with internal leadership and regional marketing teams.
• Monitor campaign budgets, generate performance reports, and track ROI.
• Travel occasionally to other cities for event audits, campaign execution, or partner coordination.
Qualifications:
• 5–8 years of experience in BTL marketing, field activations, or brand promotions.
• Proven track record in executing community campaigns or health-related events.
• Strong skills in vendor management, team leadership, and on-ground execution.
• Excellent communication skills and good negotiation abilities.
• Strong coordination and problem-solving skills.
• Prior experience in healthcare, diagnostics, wellness, or FMCG is preferred.
• Comfortable with occasional travel outside base city.
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