Marketing Manager

Position Overview

The Marketing Manager will be responsible for driving marketing in both the co-working and real estate verticals by developing strategies, acquiring clients, and ensuring consistent revenue and occupancy growth. This role demands expertise in flexible workspace marketing , commercial leasing, and real estate property transactions, along with strong leadership skills to manage a high-performing marketing team. The Marketing Manager will oversee the complete marketing cycle—from lead generation and client acquisition to negotiation, closure, and retention—ensuring sustainable occupancy levels and long-term business growth.

Key Responsibilities

1. Marketing Strategy & Execution

· Design and implement marketing strategies for co-working spaces and real estate projects with a focus on achieving and maintaining optimum occupancy levels across all centers.

· Develop monthly and quarterly occupancy targets and ensure consistent progress toward achieving full capacity.

· Drive marketing and leasing activities for co-working spaces, commercial offices, and residential properties.

· Identify and target new markets, startups, corporates, and investors to maximize occupancy and marketing revenue.

· Coordinate with marketing teams to run demand-generation campaigns and promotions that boost inquiries and conversions.

2. Client Acquisition & Relationship Management

· Generate leads through multiple channels—networking, brokers, referrals, walk-ins, digital platforms, and property exhibitions.

· Conduct site visits, property tours, and workspace walkthroughs, providing tailored workspace and property solutions.

· Build and nurture long-term relationships with tenants, startups, SMEs, and enterprise clients to enhance retention and referrals.

· Advise clients on property values, leasing options, and investment opportunities in alignment with market trends.

· Ensure renewal of existing co-working clients and manage churn reduction strategies to sustain high occupancy.

3. Team Leadership

· Recruit, train, and manage a marketing team specializing in co-working space occupancy and real estate transactions.

· Set clear individual and team marketing targets linked to occupancy, closures, and revenue generation.

· Monitor performance, track KPIs, and provide continuous coaching to improve conversions and client satisfaction.

· Conduct regular marketing meetings and performance reviews to ensure accountability and consistency in execution.

4. Market Research & Business Growth

· Stay updated with trends in the co-working, flexible workspace, and real estate sectors.

· Analyze competitor pricing, occupancy models, and client preferences to refine marketing approaches.

· Develop and maintain partnerships with brokers, developers, and corporate relocation teams to expand the marketing pipeline.

· Identify opportunities for upselling and cross-selling within existing client portfolios to enhance occupancy utilization.

5. Marketing Operations & Documentation

· Manage contracts, lease agreements, and property documentation, ensuring compliance with RERA and company policies.

· Maintain accurate CRM data, marketing records, and pipeline tracking for transparency and performance measurement.

· Prepare and present regular MIS reports, occupancy dashboards, and revenue forecasts to senior management.

· Coordinate with facility and operations teams to ensure seamless onboarding and client experience post-closure.

Requirements

· Bachelor's or Master's degree in Business Administration, Marketing, Real Estate, or a related field.

· 5–10 years of proven marketing experience in co-working, flexible workspaces, and/or real estate.

· Strong understanding of co-working business models, occupancy management, and leasing processes.

· Proven ability to achieve and maintain target occupancy levels while driving new marketing and renewals.

· In-depth knowledge of real estate laws, documentation, and RERA regulations.

· Exceptional communication, negotiation, and presentation skills.

· Demonstrated leadership and team management capabilities.

· Proficiency in CRM systems, MS Office Suite, and digital marketing tools.

· Strong professional network with brokers, corporates, developers, and investors.

· High energy, target-oriented, proactive, and adaptable to a dynamic market environment.

Job Types: Full-time, Permanent

Pay: ₹35, ₹45,000.00 per month

Work Location: In person