BTL Manager

6 days ago

Noida, Uttar Pradesh, India Redcliffe Labs Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Position
: BTL Manager

Location
: Noida

About Us:

Redcliffe Labs is India's fastest growing omnichannel Pan India diagnostics service provider having its services in 220+ cities through a network of 80+ owned advanced labs and 2000+ Collection Centers powered by home sample collection across India. We are on a mission to provide quality healthcare services at affordable rates making diagnostics easily accessible and convenient to one and all.

Position Overview:

We are seeking a strategic and execution-focused Marketing Manager – BTL & Offline Marketing to lead on-ground brand-building initiatives across India. This role includes planning and executing health camps, society activations, and brand partnerships to drive visibility and engagement at the grassroots level

Key Responsibilities:


•
Drive BTL marketing and offline brand-building activities
in target markets.


• Lead
on-ground activations across societies, corporate hubs, and community health zones
.


• Develop and
manage long-term partnerships with aligned brands
for collaborative promotions.


• Plan and
oversee end-to-end execution of health camps
– from concept to completion.


•
Manage vendors, field staff, and execution partners
to ensure seamless delivery.


• Coordinate with internal leadership and regional marketing teams.


•
Monitor campaign budgets
, generate performance reports, and track ROI.


•
Travel occasionally to other cities
for event audits, campaign execution, or partner coordination.

Qualifications:


• 5–8 years of experience in BTL marketing, field activations, or brand promotions.


• Proven track record in
executing community campaigns or health-related events
.


• Strong skills in vendor management, team leadership, and on-ground execution.


• Excellent communication skills and good negotiation abilities.


• Strong coordination and problem-solving skills.


• Prior experience in healthcare, diagnostics, wellness, or FMCG is preferred.


• Comfortable with occasional travel outside base city.

Interested candidates can share there profiles at : or

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