Campaign Specialist

3 days ago

Bengaluru, Karnataka, India Livspace Full time ₹ 15,00,000 - ₹ 25,00,000 per year

You will own all Paid Marketing channels and will work with the agency to deploy,

monitor and strategise ad serving on these channels.

  • Develop state-of-the-art digital marketing strategies for demand generation and customer engagement across all platforms with a focus on lead quality and volume
  • Planning digital marketing budgets across all geographies and channels
  • Efficiently deploying budgets by interfacing with the agency for optimal outputs
  • Partnering with internal and external creative agencies to conceptualize and implement the communication on all touchpoints
  • Drive efficiency with a thorough understanding of measurement tools, attribution models, and marketing funnel
  • Work closely with product and marketing teams to plan and execute 360 degree campaigns
  • Research, assess and implement best and emerging industry practices
  • Run experiments with clear success/failure metrics

Roles & Responsibilities

  • Graduation / Post Graduation or similar
  • Should have a relevant industry experience of 2-4 years
  • Strong communication skills (oral and written) and ability to work with minimum supervision.
  • Team player, flexible and adaptable to changing priorities.
  • Excellent analytical skills and in-depth knowledge in Digital Marketing
  • Should have a proven expertise in handling B2C marketing with a recognised brand (preferably in the tech/startup domain) and should be currently handling a monthly budget of 50L or above.
  • Should be currently in a role where he/she manages an internal execution team or an agency.
  • Should have a previous hands on experience on Facebook & Google marketing tools
  • B2B marketing experience can be considered but won't be preferred.

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