FMCG Sales Manager – Modern Trade

1 week ago

Delhi, Delhi, India Tatva Hills Super Foods Full time

Position: FMCG Sales Manager – Modern Trade

Location: Delhi (Bikaji Cama)

Experience: 2–7 Years

Industry: FMCG / Consumer Goods / Retail Sales

About the Role:

We are looking for an energetic and structured Modern Trade Sales Manager who understands how to drive business across MT chains, modern retail formats, and organised key accounts. This role requires someone who knows the rhythm of FMCG sales, understands retail dynamics deeply, and can own both execution and growth.

You will manage modern trade partners, key accounts, planograms, visibility, promotions, and fill rates — and build strong internal coordination with supply chain, marketing, and finance.

This role is for someone who knows how to make stores move, drive velocity, and build relationships that unlock scale.

Key Responsibilities:

Modern Trade & Key Accounts

  • Manage end-to-end relationships with MT partners (Reliance, DMart, Spar, Spencer's, Big Bazaar, Amazon/Flipkart Grocery, etc. — as relevant).
  • Drive listing, activation, promotions, visibility, new product introductions, and closures.
  • Own sell-in, sell-out, and secondary sales numbers across assigned regions/accounts.
  • Negotiate JTBDs, margins, schemes, visibility budgets, and contracts with accounts.

Execution & Operations

  • Ensure 100% product availability, fill rates, and hygiene across stores.
  • Lead in-store execution – planograms, branding, merchandising, sampling, and activation.
  • Work closely with merchandisers and promoters to optimize execution.

Growth & Analysis

  • Track performance of each MT chain and outlet; analyse sales trends, velocity, and competition.
  • Build monthly sales forecasts, stock planning, and assortment strategy.
  • Strategize and deploy trade marketing initiatives to drive volume and brand presence.

Cross-functional Collaboration

  • Work with marketing on MT-specific campaigns and promotions.
  • Coordinate with supply chain to ensure smooth logistics, replenishment, and dispatch tracking.
  • Ensure compliance with account-level processes and documentation.

Must-Have Skills & Experience:

  • 2–7 years of experience in FMCG Modern Trade sales (snacks, food, premium, beverages, or similar categories preferred).
  • Strong understanding of MT ecosystem, buyer relationships, retail processes, and sales cycles.
  • Proven experience in handling key accounts, MT chains, and territory expansion.
  • Strong negotiation, communication, and relationship-building skills.
  • Ability to work cross-functionally and drive outcomes independently.
  • Self-driven, accountable, structured, and execution-focused.

Preferred:

  • Experience in D2C + MT hybrid brands or fast-growing FMCG startups.
  • Understanding of planogram optimization, category management, and in-store visibility tactics.
  • Strong analytical skills with comfort using dashboards and sales reporting tools.

Why Join Us:

You'll play a core role in shaping our retail presence and driving scale across modern trade. This is a high-ownership role where strong execution translates directly into business impact.

  • Operations Manager For Modern Trade

    5 days ago

    Delhi, Delhi, India Hamdard Full time

    Job Title: Operations Manager Modern TradeLocation: BangaloreIndustry: FMCG / OTC / Wellness / Consumer GoodsDepartment: Modern Trade OperationsExperience Required: Minimum 3 Years (Modern Trade / Sales Operations)About the RoleWe are looking for a proactive and detail-oriented Operations Manager Modern Trade to manage day-to-day operational tasks, ensuring...

  • Area Sales Manager

    2 days ago

    Delhi, Delhi, India Imaga Trade And Craft Full time

    Sales B2B Trade, E-commerce, Retail, Hotel, Restaurant. Handle CRM entries, calls, follow-ups, client meetings, sales reports & projections. 24 yrs exp in Packaging/FMCG is must. Strong Excel (Vlookup/Hlookup/Pivot), communication & sales skills.Health insuranceProvident fundAnnual bonus

  • Modern Trade Accounts Specialist

    11 hours ago

    Delhi, Delhi, India Unilever Full time

    Role Title: Modern Trade Accounts Specialist (MTAS) - PharmaLocation: DelhiReporting to: Customer Development ManagerABOUT UNILEVER: Be part of the world's most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small,...

  • Hiring: Sales Manager

    1 week ago

    Delhi, Delhi, India Veer Bharat Full time

    We're Hiring: Area Sales Manager (ASM) – FMCG/Edible Oil Delhi/NCR | Experience: 5+ YearsWe are looking for a dynamic Area Sales Manager to lead sales growth, expand market presence, and manage distributor networks in the Delhi/NCR region. Key Responsibilities:Drive primary/secondary sales and achieve targetsExpand market coverage across retail,...

  • Urgent Opening For Sr. Manager-Modern Trade For Rice manufacturing

    2 days ago

    Delhi, Delhi, India MS Pinquate Innovations Full time

    Leads Modern Trade strategy, AOPs and growth initiatives,manages key accounts,JBPs,listings&margins mentors sales teams,drives store execution,availability and promotions,tracks performance,competition and MIS using analytical and negotiation skills.

  • Sales Executive

    3 hours ago

    Delhi, Delhi, India AHRC Pvt Ltd Full time

    Job SummaryWe are looking for a dynamic and result-oriented Sales Executive (B2B & B2C) to drive primary and secondary sales, develop distributor and retail networks, manage institutional clients, and expand market presence across assigned territories.Key ResponsibilitiesB2B Sales ResponsibilitiesDevelop and manage relationships with distributors,...

  • Sales Director

    4 days ago

    Delhi, Delhi, India Darling Drinks Full time

    We're Hiring | Director – Sales (Q-Commerce & HoReCa)India | FMCG / BeverageWe are looking for a driven and execution-focusedDirector – Sales to lead our growth across Quick Commerce (Q-Commerce) and HoReCa channels in India.This is a high-impact leadership role for someone who has built and scaled brands on platforms like Blinkit, Zepto, Swiggy...

  • Sales Representative

    2 days ago

    Delhi, Delhi, India Tikhal Foods Private Limited Full time

    Hiring for Business Development Executive and Sales RepresentativesSelf-Motivated person having experience of 2-5 years in FMCG sector, particularly in sales and business development.Key Responsibilities:Develop the network of Modern Trade BusinessCollaborate with cross-functional teamsClose deals through effective communicationManage sales pipelineIdentify...

  • Product Manager for UK FMCG Client

    7 days ago

    Delhi, Delhi, India Walk In Solutions Full time

    We have an exciting opportunity of Product Manager - Personal Care for our reputed Multinational FMCG Client based in London.Job tittle: Product ManagerLocation: LondonJob Description:We are seeking a dynamic and results-driven Product Manager (Hair Care P&L) to lead and expand our Personal Care portfolio across the UK and European markets. This role demands...

  • Brand Manager for UK FMCG Client

    7 days ago

    Delhi, Delhi, India Walk In Solutions Full time

    We have an exciting opportunity of Brand Manager - Personal Care for our reputed Multinational FMCG Client based in London.Job tittle: Brand ManagerLocation: LondonJob Description:We are seeking a dynamic and results-driven Brand Manager (Hair Care P&L) to lead and expand our Personal Care portfolio across the UK and European markets. This role demands a...