Sales Director

4 days ago

Delhi, Delhi, India Darling Drinks Full time


We're Hiring | Director – Sales (Q-Commerce & HoReCa)


India | FMCG / Beverage

We are looking for a driven and execution-focused
Director – Sales to lead our growth across Quick Commerce (Q-Commerce) and HoReCa channels in India.
This is a high-impact leadership role for someone who has built and scaled brands on platforms like Blinkit, Zepto, Swiggy Instamart, Amazon and understands the dynamics of modern Indian retail.

Key Responsibilities

1. Key Account Management


• Lead product onboarding, listings, and availability across Q-Commerce platforms (Blinkit, Zepto, Swiggy Instamart, Amazon, etc.)


• Manage and grow HoReCa partnerships; Modern Trade experience (Reliance, D-Mart, More, etc.) is a plus


• Own joint business planning (JBP), negotiations, and performance reviews with key partners

2. Sales & Distribution


• Achieve monthly and quarterly sales targets (value & volume)


• Drive distribution expansion, SKU penetration, and category growth

3. Merchandising & Visibility


• Own digital visibility on Q-Commerce platforms (listings, banners, hero images, SEO, planograms)


• Ensure execution excellence across visibility and merchandising guidelines

4. Promotions & Trade Marketing


• Plan and execute digital promotions, banner ads, featured slots, and bundles


• Lead trade schemes, BTL activations, and consumer offers

5. Data, Insights & Reporting


• Track daily/weekly sales performance, platform trends, and competitor activity


• Generate actionable insights to drive growth and optimize promotions

6. Demand Planning & Supply Coordination


• Work closely with supply chain teams on demand forecasting


• Ensure timely replenishment across warehouses and dark stores

7. New Product Launches


• Own end-to-end launch execution including listing, availability, visibility, and promotions

Key Skills & Experience


•
8–10 years of experience in FMCG/Beverage sales


• Strong exposure to Q-Commerce and HoReCa in India


• Experience working across Delhi-NCR, Mumbai, Bangalore, and Goa


• Modern Trade experience is an added advantage


• Strong negotiation, communication, and stakeholder management skills


• High analytical capability with strong data interpretation skills


• Deep understanding of retail economics, trade marketing, and category management


• Startup mindset with strong execution bias

Key Performance Indicators (KPIs)


• Sales Target Achievement (Value & Volume)


• Market Share Growth by Channel


• Promotion & Visibility Execution Score


• New Account & SKU Penetration


• Merchandising & Planogram Compliance

Why Join Us


• Opportunity to build and scale a new-age FMCG / beverage brand


• High ownership role with direct impact on growth


• Work closely with founders and leadership team


• Fast-paced, high-growth environment

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