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Assistant Manager- CRM
2 weeks ago
Position Title: Assistant Manager- CRM
About Americana Restaurants International PLC
Americana Restaurants International PLC is a pioneering force in the MENA
region and Kazakhstan's Out-of-Home Dining industry, ranking among the world's leading
operators of Quick Service Restaurants (QSR) and casual dining establishments. With an extensive portfolio of iconic global brands and a dominant regional presence, we have been driving growth and innovation for over
60 years.
Our expansive network of
2,600+ restaurants spans 12 countries
throughout the Middle East, North Africa, and Kazakhstan — from Kazakhstan in the east to Morocco in the west — powered by a team
of 40,000+ talented individuals
committed to delivering exceptional food, superior service, and memorable experiences.
In line with our vision for innovation and operational excellence, we have established our
Center of Excellence in Mohali, India
. This state-of-the-art facility plays a pivotal role in
Product Development, IT, Digital, AI, and Analytics, while implementing global IT best practices
. Serving as a strategic hub, it strengthens our technology backbone and drives digital transformation across our worldwide operations.
Your Impact
As Assistant Manager – CRM, you will play a key role in strengthening customer relationships, enhancing engagement, and driving retention through data-driven campaigns and customer journeys. Your work will directly influence customer loyalty and business growth.
Your Role Will Include:
- Owning the end-to-end marketing communications calendar.
- Designing customer journeys with multi-channel communication, incentives, and creative assets for continuous engagement.
- Managing CRM campaigns across Email, SMS, Push Notifications, WhatsApp, and In-App Notifications.
- Leading and guiding the execution team on BAU campaigns and automated journeys.
- Partnering with Brand, Product, Design, and Tech teams to ensure flawless execution.
- Tracking campaign performance metrics, analyzing results, and sharing actionable insights.
What You Bring:
- Hands-on expertise with CRM platforms like CleverTap, MoEngage, or similar tools.
- 5+ years of experience in CRM, retention, or lifecycle marketing (preferably in B2C).
- Proficiency in MS Excel and PowerPoint with strong data analysis skills.
- A data-driven, analytical mindset with strong problem-solving skills.
- Consumer-first thinking and ability to give creative feedback for CRM communications.
- Strategic outlook to maximize CRM's impact on engagement and revenue.
- Strong collaboration skills with cross-functional teams.
- High ownership mindset and proven ability to take initiatives to completion.
