Lead Digital Analyst

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that's bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out

Looking to jump-start your career?

We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene's high-speed growth.

We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work.

If this excites you, then apply below.

Role: Lead Digital Analyst

Description:

Key responsibilities

• Understand and Map end-to-end campaign data flows — from upstream content production and approvals to downstream tracking, analytics, and data lake integrations.

• Collaborate with internal stakeholders, agencies, and cross-functional teams to define campaign objectives, tracking logic, metadata structures, and performance KPIs aligned with business goals.

• Lead setup, onboarding, and enablement of tracking platforms such as Claravine, Accutics, and CampTag — including user training, troubleshooting, and documentation.

• Define and operationalize standardized campaign process flows to ensure consistency in execution, tracking, and reporting across brands and markets.

• Drive tool governance and adoption by aligning stakeholders on campaign tracking standards, taxonomy rules, and best practices.

• Maintain data accuracy across campaigns through taxonomy governance, metadata validation, and template standardization.

• Support campaign performance reporting by building dashboards and conducting post-campaign analysis using tools like Google Analytics, Adobe Analytics, Power BI, Tableau, and Excel.

• Deliver actionable insights and performance inputs to marketing and brand teams, contributing to campaign optimization, QBRs, and strategic reviews.

• Own and maintain documentation — campaign setup guides, flow diagrams, tracking specifications, and SOPs — while building new materials based on evolving needs.

• Conduct current vs. future state assessments to identify tracking or process gaps and contribute to roadmap development and solution design.

• Provide feasibility guidance for business initiatives, RFPs, internal pilots, and product development.

• Act as a central coordination point for stakeholder communication and agency collaboration, ensuring operational smoothness and expectation alignment.

• Contribute innovative ideas for taxonomy evolution, reporting automation, and more intelligent use of campaign metadata to enhance efficiency and insights.

Must Have

• 4+ years of experience in Digital Analytics with exposure to web, media, and campaign platforms.

• Strong hands-on knowledge of UTM setup, link tracking, and campaign performance workflows.

• Proficient in tools such as Google Analytics (GA4), Adobe Analytics and other campaign tagging platforms.

• Deep understanding of biopharma marketing workflows, including content approvals (MLRC) and compliance standards.

• Strategic thinking with strong execution focus — able to simplify complex processes, convert them into trackable workflows, and drive delivery across global teams.

• Proven ability to troubleshoot tracking issues, build scalable processes, and ensure data accuracy.

• Functional understanding of BI dashboards (Power BI, Tableau) and campaign performance metrics

• Clear communicator- adept at explaining tracking logic to both business and technical stakeholders.

• Strong documentation skills -capable of preparing briefs, tracking plans, and reporting insights to marketing and business teams.

Good to have

• Experience supporting omnichannel marketing programs and aligning tracking across multiple regions and channels.
• Exposure to campaign management in large biopharma or life sciences organizations.
• Exposure to Agile ways of working, with task management using tools like Jira.
• Understanding of downstream data pipelines and enterprise-level reporting workflows.

EQUAL OPPORTUNITY

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate's merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.