Email Marketing Specialist

6 days ago

Kolkata, West Bengal, India Idiosys Technologies Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Location:

Salt Lake, Sector V, Kolkata

Experience:

2 years

Skills:

Email templates, generating leads, increasing subscriber & knowledge of the latest trends in email and digital marketing etc.

Description:

We are looking for a passionate and experienced Email Marketing Manager to join our Marketing team As an Email Marketing Manager at our company, you will be responsible for planning and developing our overall email marketing strategy.

Requirements:

  1. Bachelor's degree in marketing management, advertising, communications, or similar.

  2. Proven experience creating high-impact, unique marketing campaigns.

  3. Prior database management experience, preferably in a similar role.

  4. Familiarity with pertinent automation and performance evaluation software.

  5. Excellent project management skills are specific to marketing.

  6. Outstanding copywriting and copyediting abilities.

  7. Ability to harness collaboration to produce well-crafted content.

  8. Excellent verbal and written communication skills in English.

Skills & Responsibilities:

  1. Familiarity with email automation and SEO tools.

  2. Creating well-written copy that is free from mistakes.

  3. Conduct market research to better comprehend prevailing consumer behaviors.

  4. Collaborating with graphic designers to improve the appearance layout of outputs.

  5. Maintaining a database of customers who have opted to receive our correspondence.

  6. Distributing emails through the use of automation software.

  7. Monitoring and reporting on the utility of each campaign.

  8. Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs.

  9. Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clientele.

  10. Regularly identify trends and email marketing strategies from other leading global brands to glean insights on best practices and new innovative ideas for email marketing tactics, including audits of how we can acquire, nurture and retain these customers.

Benefits:

  1. 5-days working (Full-time & Day shift)

  2. Annual Salary increment based on performance.

  3. Provident Fund & ESIC are applicable.

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