PPC Specialist
1 week ago
Key Responsibilities
- Plan, create, and manage PPC campaigns across multiple platforms (Google, Meta, etc.).
- Conduct keyword research, competitor analysis, and audience targeting to optimize campaigns.
- Monitor, analyze, and report on campaign performance with actionable insights.
- Optimize ad copy, creative, bidding strategies, and landing pages to improve CTR, CPC, and ROAS.
- Stay up to date with industry trends, best practices, and platform updates.
- Collaborate with marketing and design teams to align campaigns with overall business goals.
- Manage budgets effectively to maximize ROI and achieve performance targets.
Requirements
- Proven experience (1–3 years) as a PPC Specialist or in a similar role.
- Strong knowledge of Google Ads, Bing Ads, Meta Ads Manager, and other PPC platforms.
- Experience with tools such as Google Analytics, Tag Manager, and SEMrush/Ahrefs (preferred).
- Advanced Excel/Google Sheets skills for reporting and data analysis.
- Strong understanding of performance metrics: CTR, CPC, CPA, ROAS, Quality Score.
- Excellent analytical, problem-solving, and communication skills.
- Google Ads or Meta Blueprint certification (preferred but not mandatory).
Job Type: Full-time
Pay: ₹30, ₹50,000.00 per month
Benefits:
- Paid time off
Application Question(s):
- What is the Zip Code of your place of Residence?
- What is your current in hand salary (per month)?
- What's your salary expectation right now?
Work Location: In person
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