SEO/PPC Executive

21 hours ago

Mumbai, Maharashtra, India Pharmizza Technology Solutions Pvt Ltd Full time ₹ 9,00,000 - ₹ 12,00,000 per year

 ROLE : SEO / PPC Specialist
 LOCATION : Mumbai (Marol-Andheri)
 WORKING DAYS : Monday to Friday
 Key Responsibilities
SEO
 Develop and implement effective SEO strategies to improve organic search rankings.

 Perform keyword research, competitive analysis, and identify growth opportunities.

 Optimize website content, meta tags, headings, and URLs in accordance with SEO best practices.

 Conduct technical SEO audits and collaborate with developers for necessary improvements.

 Monitor SEO performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.

 Build and manage link-building strategies to enhance domain authority.

 Stay up to date with the latest SEO trends, algorithm updates, and industry best practices.

PPC
 Plan, create, and manage PPC campaigns across platforms like Google Ads, Bing, and social media.

 Conduct in-depth keyword research, audience segmentation, bid management, and budget allocation.

 Optimize ad copy, landing pages, and bidding strategies to boost conversion rates.

 Monitor and analyze campaign performance, and generate reports on key KPIs and ROI.

 Experiment with and implement new PPC strategies to enhance campaign efficiency and effectiveness.

 Coordinate with creative and content teams to develop engaging and high-performing ad creatives.

 Requirement
 Bachelor's degree in Marketing, Business, or a related field.

 Proven experience managing and optimizing both SEO and PPC campaigns.

 Proficiency with tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.

 Hands-on experience with Google Ads, Bing Ads, and paid social media advertising platforms.

 Strong analytical skills and the ability to translate data into actionable insights.

 Excellent communication and organizational abilities.

 Capable of managing multiple projects and meeting deadlines in a dynamic, fast-paced environment.

Skills: google search console,ppc,seo,campaigns

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