Sales Engineer/Manager – Welding Electrodes
2 weeks ago
Sales Engineer/Manager – Welding Electrodes
Location: Delhi, India
Company: Rathi Welding (Rathi Group)
Department: Sales & Marketing
Experience: 3+ years (Welding / Industrial Consumables)
Qualification: Science/Engineering background (Diploma, Graduate, or equivalent) with relevant industry experience.
About Rathi Welding
Rathi Welding, a division of Rathi Group, is a trusted manufacturer of ANAND-13 welding electrodes, MIG wires, stainless steel electrodes, and abrasives. With a robust dealer network across India and a strong reputation for quality, we deliver high-performance welding solutions to industries such as fabrication, construction, and heavy engineering.
Key Responsibilities
Sales & Business Development
- Achieve monthly/quarterly sales targets in the assigned territory.
- Expand dealer/distributor network and onboard new industrial customers.
- Drive business growth in key electrode categories (MS 6013, MS 7018, MIG, SS, Hardfacing electrodes).
Customer Relationship Management
- Build long-term partnerships with dealers and end-users.
- Conduct product demos, trials, and application support.
- Handle customer complaints in coordination with technical & quality teams.
Technical Support & Training
- Advise customers on electrode selection, storage, and usage.
- Conduct training sessions for welders, dealers, and distributors.
- Provide technical solutions for welding challenges in industries.
Market Intelligence & Reporting
- Track competitor products, pricing, and new launches.
- Prepare sales reports, forecasts, and market insights.
- Identify opportunities in fabrication and heavy industries.
Marketing & Promotion
- Support product launches, dealer meets, exhibitions, and seminars.
- Strengthen Rathi Welding brand through effective communication & technical engagement.
Skills & Competencies
- Strong knowledge of welding processes (SMAW, GMAW, GTAW, FCAW, SAW).
- Excellent communication, negotiation & presentation skills.
- Willingness to travel extensively.
- Self-driven, target-oriented, and technically strong.
Compensation & Benefits
- Competitive Salary + Incentives.
- Performance-based growth opportunities.
- Travel & communication allowances.
- Training and career development support.
Job Type: Full-time
Pay: ₹20, ₹50,000.00 per month
Work Location: In person
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