Sales Manager

1 week ago

Delhi, Delhi, India Rathi Welding Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Company:
 Rathi Welding (Rathi Group)

Location:
 Delhi, India

Department:
 Sales & Marketing

Position:
 Sales Engineer/Manager – Welding Electrodes

Experience:
 3–6 years (Welding / Industrial Consumables)

Qualification:
 Diploma/B.E. in Mechanical/Metallurgy/Welding (or equivalent)

About Rathi Welding

Rathi Welding, a division of Rathi Group, is a trusted manufacturer of ANAND-13 welding electrodes, MIG wires, stainless steel electrodes, and abrasives
. With a strong dealer network across India and a reputation for quality, we aim to deliver high-performance welding solutions to diverse industries including fabrication, construction, and heavy engineering.

Key Responsibilities

Sales & Business Development

  • Achieve monthly/quarterly sales targets in assigned territory.
  • Expand dealer/distributor network and onboard new industrial customers.
  • Develop business in key electrode categories (MS 6013, MS 7018, MIG, SS, Hardfacing electrodes)

Customer Relationship Management

  • Build long-term partnerships with dealers and end-users.
  • Conduct product demos, trials, and provide application support.
  • Resolve customer complaints with support from technical and quality teams.

Technical Support & Training

  • Advise customers on electrode selection, storage, and usage.
  • Conduct training sessions for welders, dealers, and distributors.
  • Provide solutions for welding challenges in industrial applications.

Market Intelligence & Reporting

  • Monitor competitor products, pricing, and new launches.
  • Submit regular sales reports, forecasts, and market feedback.
  • Identify new growth opportunities in fabrication and heavy industries.

Marketing & Promotion

  • Support product launches, dealer meets, exhibitions, and welding seminars.
  • Promote Rathi Welding brand through effective communication & technical support.

Skills & Competencies

  • Strong knowledge of welding processes (SMAW, GMAW, GTAW, FCAW, SAW).
  • Good communication, negotiation, and presentation skills.
  • Ability to travel extensively within territory.
  • Self-driven, target-oriented, and technically sound.

Compensation & Benefits

  • Competitive Salary + Incentives.
  • Performance-based growth opportunities.
  • Travel & communication allowances.
  • Training and career development support.

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